Driven by the need for improved resilient building practices in
the face of an increase in climate related disasters, the
residential metal roofing business in the U.S. is on the rise.
Other factors, including the popularity of residential solar
systems, also have contributed to greater demand for metal roofing,
according to independent research studies spearheaded by the Metal
Roofing Alliance (MRA).
PORTLAND, Ore., July 25,
2024 /PRNewswire-PRWeb/ -- THE NUMBERS ARE IN:
TRENDS AND FORECASTS FOR U.S. RESIDENTIAL METAL ROOFING MARKET
REMAIN STRONG
"Education, awareness and improved building
methods are driving the demand among homeowners for better, longer
lasting solutions like metal roofing that offer protection from
climate-related disasters," said Renee
Ramey, MRA executive director
The Metal Roofing Alliance (MRA) http://www.metalroofing.com,
the leading nonprofit organization representing the residential
metal roofing industry in the U.S. and Canada, recently released new market research
showcasing U.S. metal roofing trends for 2023.
Based on data from two independent research sources—FMI and
Freedonia—the share for residential metal roofing in the U.S.
continues to gain ground. While shipments dipped slightly in 2023
due to a slower housing market, the industry is now capturing
roughly 18 percent of the total residential roofing market. In
particular, the re-roofing market is strong for metal roofing,
which may also be due to the increasing frequency of
weather-related disasters which is growing demand for more
resilient, longer-lasting building materials.
In particular, the efforts to increase adoption of metal roofing
among homeowners that are being driven by the MRA are proving to be
effective. The residential metal roofing market now represents an
84 percent share of the total amount of metal roof square footage
being sold in the U.S.
Residential metal roofing trends: Type and style
According to Freedonia research, the residential metal roofing
market is predominately made up of steel, which captures roughly 82
percent of the U.S. market. For style, standing seam ranked among
the most popular, with metal roofing shingles and through fasten
roofs also capturing a portion of the market. Freedonia research
revealed that newer technologies and styles—including stone-coated
metal roofing—also are gaining ground.
Purchase factors
As FMI's research demonstrates, MRA's efforts to help educate
homeowners about the benefits of quality metal roofing continue
drive the market. According to this year's findings, factors that
most influence the type of material selected by homeowners include
lifespan or longevity, personal preferences, appearance, cost and
architectural specifications. Given a quality metal roof can last
decades longer than asphalt, and comes in more colors, styles and
patterns than any other type of residential roofing material on the
market, homeowners are gravitating to metal as a highly competitive
option.
Research also demonstrates that weather-related factors may be
driving interest in quality metal roofing. In comparing the rise of
climate-related disasters with the increase in homeowners choosing
metal roofing for repair and replacement, Freedonia research
indicates a correlation between the two, with the demand for metal
roofing rising with the increase in billion dollar climate
disasters from 2015 to 2022. Metal roofing has been proven to be
among the best options for regions that face hurricanes, high wind
extremes, hail and severe storm damage, heavy snow and ice, and can
earn a Class A rating against wildfire dangers (the highest rating
possible).
"It makes sense that homeowners who have lived through
devastating climate disasters and have experienced costly repairs
or the need to re-roof completely would choose stronger, longer
lasting, and more durable materials designed to better withstand
severe weather extremes," said Renee
Ramey, MRA executive director. "We are seeing this proven
out in various market research studies covering the U.S. and
Canada."
Forecasts for U.S. residential metal roofing
FMI research forecasts that metal roofing is anticipated to reach
over 4.8 billion square feet in 2028 based on historical and
forecasted shipments (square footage). These forecasts also point
to a 19 percent increase in growth for residential metal roofing
from 2024 to 2028. For residential metal roofing,
re-roofing/replacement will continue to drive the majority of the
market.
From an industry perspective, the residential market is
experiencing increased awareness and growing interest in building
practices that address the needs of a changing climate and a focus
on improved sustainability. Ramey predicts this evolution will have
a positive impact on the industry overall.
For example, while residential rooftop solar systems may have
been a niche market in the past, they are now becoming standard
practice for new builds and re-roofing projects as homeowner
adoption increases. These types of systems require stronger and
longer-lasting roofing material like metal that also allow for ease
of installation, which future-forward construction industry
businesses are now considering.
"Education, awareness, and improved building methods in the U.S.
will help drive better, longer lasting solutions," said Ramey.
"That naturally leads to an increased preference for quality metal
roofing as a better and more sustainable choice."
About Metal Roofing Alliance (MRA)
Representing metal roofing manufacturers in the United States and Canada, the Metal Roofing Alliance (MRA) was
formed to help educate consumers about the many benefits of metal
roofs. The main objective of MRA is to increase awareness of the
beauty, durability and money-saving advantages of quality metal
roofs among homeowners, as well as to provide support for metal
roofing businesses and contractors. For more information, visit MRA
at http://www.metalroofing.com
Media Contact
Darcie Meihoff, Metal Roofing
Alliance, 9719983782, darcie@metalroofing.com, MRA
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SOURCE Metal Roofing Alliance