Sweet and spicy, Bush's® Grillin' Beans® Hot Honey set to be
this season's gameday MVP
KNOXVILLE, Tenn., July 29,
2024 /PRNewswire/ -- Bush's® Beans is
teaming up with Mike's Hot Honey®, America's original
and No. 1 brand of hot honey, to take gameday gatherings to the
next level with Bush's® Grillin' Beans® Hot
Honey. This spicy-sweet new variety combines the bold taste of
Bush's® Grillin' Beans® with the sweet heat
of Mike's Hot Honey, creating the next MVP flavor that will elevate
any gameday celebration, from tailgates to watch parties at
home.
Experience the full interactive Multichannel News Release here:
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"As two brands known for great flavor and bringing people
together around good food and shared experiences, this bold
partnership was a natural fit," said Stephen Palacios, Senior Vice President of
Marketing & Innovation at Bush's. "Grillin' Beans Hot Honey is
a testament to our commitment to bold flavor; it's a true
game-changer for anyone looking to spice up their tailgates."
Bush's Grillin' Beans are the bolder side of Bush's classic
baked beans, crafted with robust seasonings and extra touches for
complex flavors that take tailgates, watch parties and more to the
next level. Bush's Grillin' Beans Hot Honey is the newest addition
to the Grillin' Beans portfolio which includes flavors like Bourbon
and Brown Sugar and Steakhouse Recipe. The new spicy-sweet product
perfectly balances the richness of the beans with the irresistible
kick of Mike's Hot Honey, known for its pure honey infused with
chili peppers, balancing the sweetness and heat.
"Nothing is bolder than showing up to the tailgate party or
cookout with the MVP of the meal," said Mike's Hot Honey Founder
Mike Kurtz. "Our partnership with
Bush's gives fans the chance to bring the heat and take game day
spreads to the next level just in time for tailgate season."
With its bold, sweet-spicy flavor, Bush's Grillin' Beans Hot
Honey allows fans to level up their gameday spreads, making any
gathering or celebration a touchdown.
Bush's Grillin' Beans Hot Honey will hit shelves nationwide in
mid-August. To locate a store near you,
visit https://www.bushbeans.com/en_US/product-locator/find-in-store
About Bush's® Beans
Bush's® is That Beautiful Bean Co.®—a
quality-obsessed, family-owned business since 1908. We believe in
the goodness of the humble bean, a food that's equally good for
humans and the earth. When you enjoy our beans, you can trust that
they're the very best. Because we wouldn't serve your family
anything less. Since we got our start more than 110 years ago in
Chestnut Hill, Tenn., Bush's has always maintained that quality is
the best policy. We pursue excellence and exceptional taste in our
beans, sauces and everything we do. That's why, from mouthwatering
Baked Beans, bold and complex Grillin' Beans, to Chili Beans and
our newest Sidekicks, you're cooking up the best with Bush's. For
more information, visit www.bushbeans.com.
About Mike's Hot Honey
Mike's Hot Honey is America's leading brand of hot honey and
has been elevating everyday eating experiences since 2010, when its
first drizzle on a pizza at Paulie Gee's
in Brooklyn sparked a word-of-mouth sensation and created
a new category of pizza topping. By popular demand, Mike started
selling his small-batch, hand-labeled hot honey bottles to visitors
of the pizzeria, as well as other local restaurants and businesses.
Today, Mike's Hot Honey, with the same original recipe, can be
found in thousands of restaurants and retailers across the country.
Using only 100% pure honey infused with real chili peppers, Mike's
Hot Honey's one-two flavor punch of sweetness then heat makes any
dish more dynamic, from the original pairing on pepperoni pizza to
chicken, cheese and charcuterie, ice cream, cocktails, and so much
more. Mike's Hot Honey empowers chefs and eaters everywhere to
customize, create, and share extraordinary meals. Happy
drizzling!
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SOURCE Bush's Beans