EDINBURGH, Scotland,
Aug. 16, 2024 /PRNewswire/ --
Organised by China Shanghai International Arts
Festival, co-organised by Branding Shanghai, the fourth
edition of 2024 CHINA
FOCUS has officially launched at the Edinburgh Festivals,
showcasing a remarkable array of eight outstanding Chinese theatre
productions. The programme promises a feast for the senses,
blending traditional and contemporary Chinese culture.
This year's lineup features an exciting selection of
performances, including Wu Man at
the Edinburgh International Festival, Riding Alone, Look at
Them!, Forging the Swords, Hi, Sid!, Hu Opera
Love Bridge, Ancient Ship, Beautiful
Earth The Blue Bird at the
Edinburgh Festival Fringe. These productions draw inspiration from
classic myths and literary masterpieces of Chinese heritage,
highlighting the rich diversity and vibrant spirit of China while offering a unique fusion of
Chinese and Western cultures to a global audience.
Launched in 2017, CHINA
FOCUS aims to promote Chinese heritage and cultural
products in international markets. This celebration of excellence
in Chinese theatre showcases high-quality performances in
Edinburgh, each reflecting a
contemporary interpretation that melds traditional elements with
modern creativity.
The official reception for CHINA FOCUS on 16 August welcomed
distinguished guests, including representatives from UK Department
for Business and Trade, British Council, Scottish Government,
Scottish Development International, Festivals Edinburgh, as well as
Chinese Consulate General in Edinburgh, The Center for China Shanghai
International Arts Festival and Shanghai Huangpu
District Government. Guests also watched the show of
Ancient Ship by CSIAF Youth Art Troupe following the
reception.
CHINA FOCUS
serves as a strategic and dynamic platform for fostering innovation
in the Sino-UK creative industries. By presenting an exquisite
selection of theatrical productions, this annual programme is
poised to become a cornerstone of the Edinburgh Festivals'
celebration of Chinese culture, strengthening existing
relationships and forging new connections between individuals and
organisations within the creative sectors.
Founded in Shanghai, China
Shanghai International Arts Festival is a premier national arts
festival that serves as a gateway for international cultural
exchange. It focuses on showcasing and promoting outstanding
Chinese works on the global art stage, collaborating with festivals
and art organisations worldwide. Through its efforts, the festival
tells the story of China while
interpreting the vibrant culture of Shanghai.
Media Enquiries:
Jennifer QIAN
Marketing & Communication Manager
T: +86 21 5383 0558
Email: jqian@brandingshanghai.com
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