Awards Honors Excellence in Web Creativity and
Digital Communication
TYSONS, Va., Sept. 11,
2024 /PRNewswire/ -- PenFed Credit Union, the
nation's second-largest federal credit union, today announced its
marketing team was selected for three dotCOMM awards for their
creation of the How to Pay for Your First Apartment learning center
article, Premium Online Savings Puerto Rico Social Ads and Access
America Checking Evergreen campaign. The dotCOMM awards is an
international competition honoring excellence in web creativity and
digital communication.
"We thank the judges for recognizing the PenFed marketing team's
creativity and efforts," said PenFed Chief Marketing Officer
Gaurav Bhatia. "The campaigns
selected for these awards showcase PenFed's commitment to financial
literacy and helping our 2.9 million members worldwide achieve
their dreams."
Recognized as a Platinum winner, the How to Pay for Your First
Apartment article is part of a series of articles the PenFed
Learning Center team is developing to attract college-aged adults.
The team tailored the style of the content to this demographic and
the way they consume online media and in the last six months
received 11,900 impressions.
PenFed's Premium Online Savings Puerto Rico Social Ads received
Gold. To highlight the competitive rate of PenFed's Premium Online
Savings in Puerto Rico, the visual
of a bar graph was used to convey how much a member could earn in
comparison to other financial institutions. Recently named as Best
Credit Union from Money.com, the PenFed badge was also incorporated
to build brand trust with the growing audience in Puerto Rico. Lastly, animated versions were
created for social channels to maximize the higher engagement and
performance seen over static ads.
Finally, PenFed's Access America Checking Evergreen Campaign was
selected for an Honorable Mention. This animated ad was part of a
larger campaign to promote PenFed's Access America Checking
account. The visuals promote the idea of making the most out of
your money when banking with PenFed. 24/7 mobile banking and waived
monthly fees were promoted as value propositions to support the
product message.
To see more of the PenFed marketing team's work, please
visit www.penfed.org and for more financial educational
content, visit PenFed's Learning Center.
About PenFed Credit Union
Established in 1935,
Pentagon Federal Credit Union (PenFed) is America's second-largest
federal credit union, serving 2.9 million members worldwide with
$33.5 billion in assets. PenFed
Credit Union offers market-leading certificates, checking, credit
cards, personal loans, mortgages, auto loans, student loans, and a
wide range of other financial services with members' interests
always in mind. PenFed Credit Union is federally insured by the
NCUA and is an Equal Housing Lender. To learn more about
PenFed Credit Union, visit PenFed.org, like us
on Facebook and follow us @PenFed
on Twitter. Interested in working for PenFed?
Check us out on LinkedIn. We are proud to be an
Equal Employment Opportunity Employer.
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SOURCE PenFed Credit Union