Inuvo Attending Cannes Lions Festival, Reveals Challenge to Shake Up Post-Cookie Marketing Industry
18 June 2022 - 2:00AM
Inuvo, Inc. (NYSE American: INUV), a leading provider of marketing
technology, powered by artificial intelligence (AI) that serves
brands and agencies, is set to attend Cannes Lions: The
International Festival of Creativity, which will return to Cannes,
France for the first time since 2019, on June 23. Rich Howe,
Chairman and Chief Executive Officer of Inuvo, is issuing a
challenge to their ad-tech competitors to mark the occasion.
“We welcome Google’s plan to eliminate cookies next
year,” said Inuvo Board Member Jon Bond. “Tracking and building
persistent user profiles to use in real-time ad buying is already
difficult due to increasingly unstable cookies, the accelerated
adoption of VPN, and incognito-based consumer browsing; by our
estimates, only 35% of real-time ad impressions have a persistent
ID that is actionable, and this will only continue to decrease.
Most ad-tech vendors have a vested interest in the continuation of
privacy-intrusive technologies like finger-printing methods, where
a consumer’s data and persistency remain the cornerstone of the
targeting.”
And that’s where Inuvo’s industry-changing product,
IntentKey, comes in. Bond elaborated: “Even if Google doesn’t
follow Apple’s lead to eliminate cookies by 2023, consumers are
taking control of this privacy issue themselves in record numbers
by using VPNs and browsers like Firefox and Safari that now prevent
the assignment of identity. Our differentiation is that our
AI-based modeling and matching are not dependent on identity-based
technologies—and as such we are already purchasing high-value
Safari impressions where others cannot, and as these mechanisms for
persistent identification continue to decline, Inuvo will continue
to be able to target 100% of open web ad impression
opportunities.”
“Artificial intelligence like the IntentKey, that
can interact with consumers without these mechanisms while still
delivering an exceptional return on advertising spend, is the
solution to our industry’s most significant challenge,” commented
Howe. “And we are so confident in our solution—and the results
we’re already seeing—that we’d like to challenge our ad-tech
competitors to a test with any one of their clients. They can
deploy any tactic they want, bring the best data they have—and if
we can’t hit an agreed-upon client goal, then Inuvo will waive its
invoice.”
Howe and Bond will be in attendance at the summit,
along with Claudia Arango, Inuvo’s Director of Account
Management.
About InuvoInuvo®, Inc. (NYSE
American: INUV) is a market leader in Artificial Intelligence built
for advertising. Its IntentKey AI solution is a first-of-its-kind
proprietary and patented technology capable of identifying and
actioning to the reasons WHY consumers are
interested in products, services, or brands, not
WHO those consumers are. To learn more, visit
www.inuvo.com.
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Reform Act of 1995. These forward-looking statements are subject to
risks and uncertainties that may cause actual results to differ
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any cautionary statements and other disclosures, including the
statements made under the heading "Risk Factors" in Inuvo, Inc.'s
Annual Report on Form 10-K for the fiscal year ended December 31,
2021 as filed on March 17, 2022, our Quarterly Reports on Form
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Inuvo Company Contact: Wally Ruiz
Chief Financial Officer Tel (501) 205-8397
wallace.ruiz@inuvo.com
Investor Relations:David Waldman /
Natalya RudmanCrescendo Communications, LLCTel: (212)
671-1020inuv@crescendo-ir.com
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