FORT LAUDERDALE, Fla., Sept. 20 /PRNewswire-FirstCall/ -- BFC Financial Corporation ("BFC") (NYSE:BFF) today announced that its executive team will participate in the Opening Bell(SM) ceremony at the New York Stock Exchange on Thursday, September 28, 2006. BFC's Chairman and Chief Executive Officer, Alan B. Levan, accompanied by members of BFC's Board of Directors and executive management team, will open the New York Stock Exchange at approximately 9:30 a.m. (Eastern Time) in celebration of its recent listing on the NYSE Arca Exchange. BFC, whose stock formerly traded on the NASDAQ National Market System, commenced trading on the NYSE Arca Exchange on June 22, 2006 under the new ticker symbol "BFF". NYSE Media Contact: Media interested in covering the bell ringing MUST contact Allison Circle at 212.656.5717 in order to obtain entry into the building. Photo/Video: Photos will be available via Associated Press/New York (212.621.1902), Reuters America (646.223.6285) and Bloomberg Photo (212-617-3420). The Opening Bell(SM) feed (starting at 9:25 a.m.) will be available via fiber line at Ascent media #1630. Webcast: A live webcast of The Opening Bell (beginning at 9:25 a.m.) will be available on the homepage of nyse.com. About NYSE Arca NYSE Arca, a wholly owned subsidiary of NYSE Group, Inc. (NYSE:NYX), operates the first open, all-electronic stock exchange in the United States and has a leading position in trading exchange-traded funds and exchange- listed securities. NYSE Arca is also an exchange for trading equity options. NYSE Arca's trading platform links traders to multiple U.S. market centers and provides customers with fast electronic execution and open, direct and anonymous market access. About BFC Financial Corporation: BFC Financial Corporation (NYSE Arca: BFF) is a diversified holding company that invests in and acquires private and public companies in different industries. BFC is typically a long-term, "buy and hold" investor whose direct and indirect, diverse ownership interests span a variety of business sectors, including consumer and commercial banking; brokerage and investment banking services; homebuilding; development of master-planned communities; the hospitality and leisure sector through the development, marketing and sales of vacation resorts on a time-share, vacation club model; the restaurant and family dining business, and real estate investment banking and investment services. BFC's current major holdings include BankAtlantic Bancorp and its subsidiaries, BankAtlantic and Ryan Beck & Co.; Levitt Corporation, which includes its subsidiaries Levitt and Sons(TM) and Core Communities; Levitt Corporation's 31% ownership in Bluegreen Corporation; a minority interest in the renowned national restaurant chain, Benihana, Inc., and Cypress Creek Capital, a wholly-owned subsidiary. BFC Contact Info: Investor and Corporate Communications: Sharon Lyn, Vice President Email: Investor Relations: Leo Hinkley, Senior Vice President Email: Mailing Address and Telephone: BFC Financial Corporation Attn: Investor Relations 2100 West Cypress Creek Road Fort Lauderdale, FL 33309 Phone: (954) 940-4994 Fax: (954) 940-5320 http://www.newscom.com/cgi-bin/prnh/20050714/FLTH001LOGO http://photoarchive.ap.org/ DATASOURCE: BFC Financial Corporation CONTACT: Investor and Corporate Communications, Sharon Lyn, Vice President, , or Investor Relations, Leo Hinkley, Senior Vice President, , both of BFC Financial Corporation, +1-954-940-4994, or Fax, +1-954-940-5320 Web site: http://www.bfcfinancial.com/

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