Move over rum. There is a new, lighter tropical spirit on the horizon bursting with the exotic taste of the islands. SKYY� Vodka is proud to announce the latest addition to its SKYY Infusions� All Natural line � succulent Pineapple. Launching this month, SKYY Infusions All Natural Pineapple is the first Pineapple infused vodka available nationwide. It joins the SKYY Infusions portfolio of Citrus, Cherry, Passion Fruit, Raspberry and Grape, an assortment of all natural infusions made from real fruit that was already named �Best in Class� by the prestigious Beverage Tasting Institute.

Perfect for a flavorful escape from the day-to-day, SKYY Infusions Pineapple was developed for the modern tropical cocktail as an alternative to heavy rums. The moment you open the bottle, the aroma is lively, juicy and an explosion of fruit reminiscent of an island vacation. SKYY Infusions Pineapple is created through a proprietary process, where real fruit is infused into smooth SKYY Vodka, creating a true-to-fruit taste experience bursting with the explosive essence of sweet Pineapple.

�As the first Pineapple vodka infused with real fruit, SKYY Infusions Pineapple showcases the sweet, refreshing flavor of one of the most popular and versatile fruits on earth,� said Jason Daniel, Senior Brand Manager for SKYY Vodka. �Our All Natural SKYY Infusions capture the taste of succulent real Pineapple like no ordinary flavored vodka ever could. It is the perfect base for a wide range of tropically inspired cocktails that can be enjoyed anywhere, anytime.�

Major cities on both coasts are experiencing a Tiki renaissance of late with classic cocktails, like Scorpion Bowls, Mai Tais, Pina Coladas and punches popping up on cocktail menus everywhere. Tiki lounges and restaurants like Luau in Beverly Hills and The Rusty Knot in New York are being reinvented for the modern Tiki lover.

�People enjoy Tiki cocktails because they are fun,� said Barbi Caruso, Bar Manager and Head Mixologist at Luau in Beverly Hills. �Coming to places like Luau is like a mini-vacation. You might not be able to afford a trip to Hawaii but you can still share a Scorpion Bowl with friends.�

Mixologists and bartenders at restaurants and bars around the country have already embraced SKYY Infusions Pineapple and have integrated it into their nightly rituals. SKYY Infusions Pineapple will be available nationwide starting in February. It will be available in a 50ml ($1.99 MSRP), 750ml ($18.49 MSRP) and 1L ($26.49 MSRP) size bottle.

SKYY Infusions was launched in April 2008 by Skyy Spirits, a wholly owned subsidiary of Gruppo Campari and the definitive marketer and distributor of super-premium and luxury spirits brands in North America. All six of the All Natural SKYY Infusions are made with premium SKYY Vodka infused with real, sun-ripened fruit. The five original SKYY Infusions, Citrus, Cherry, Passion Fruit, Raspberry and Grape, were submitted for taste testing versus their competition to the Beverage Testing Institute (BTI) in Chicago. In a clean sweep, SKYY Infusions topped every major flavored vodka in their respective categories. This is completely unprecedented: in BTI history, no company has ever had their entire product line place at the top in every category entered.

The entire SKYY Infusions collection can be enjoyed on the rocks, or with club soda, lemon-lime soda or in a myriad of other delicious, sophisticated cocktails. Learn more at www.skyyinfusions.com.

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About Skyy Spirits, LLC

Skyy Spirits, LLC is the US-based wholly owned subsidiary of Gruppo Campari (Milan:CPR.MI) and the definitive marketer and distributor of super-premium and luxury spirits brands in North America. Launched in 1992 with the introduction of its flagship brand, SKYY� Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Skyy Spirits manages Gruppo Campari�s portfolio in the US of such leading brands as SKYY� Vodka, SKYY90�, SKYY InfusionsTM, Campari�, Cabo Wabo� Tequila, Ouzo 12�, X-Rated� Fusion Liqueur� and Jean-Marc XO Vodka�. Skyy Spirits is also the exclusive US distributor of Cutty Sark� Scotch Whisky, The Glenrothes� Single Malt Scotch Whisky, Bowmore� Islay Single Malt Scotch Whisky, Auchentoshan� Lowland Single Malt Scotch Whisky, Glen Garioch� Highland Single Malt Scotch Whisky, Flor de Ca�a� Rum, Carolans Irish Cream�, Tullamore Dew Irish Whiskey�, Irish Mist� Liqueur, Midori� Melon Liqueur, ZEN Green Tea LiqueurTM and The Yamazaki� Single Malt Whisky.

Skyy Spirits was founded and is headquartered in San Francisco, California. Please enjoy Skyy Spirits brands responsibly and in moderation. For more information visit, www.skyyspirits.com or www.camparigroup.com.

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