American Greetings Online Mother's Day Quilt Honors nearly 8,000 Women Online Quilt Contributes to Record-breaking Mother's Day 2005 as AmericanGreetings.com tallies over 37 million visits to its site CLEVELAND, May 12 /PRNewswire/ -- AmericanGreetings.com celebrated Mother's Day this year with a "A Patchwork of Love" quilt which enabled people to create online patches telling moms how important they are. The touching expressions of love ultimately honored 7,856 women in a quilt that would stretch the length of 13 football fields if each patch was six inches square. The patches were viewed over 290,000 times throughout the Mother's Day holiday. The quilt honored mothers and women from all 50 states, with California claiming the most patches. The quilt also included patches from around the world including England, Canada, Mexico, Germany, Spain, India, China, South Africa, Singapore and many other countries. The quilt was also featured on The Quilter Community and the new Quilting Channel websites. The quilt was part of a very busy Mother's Day 2005 for AmericanGreetings.com. The website had over 37 million visits during the week leading up to Mother's Day, a significant increase in activity from Mother's Day 2004. "We are very pleased to report an exceptionally active Mother's Day at AmericanGreetings.com this year," said Sally Babcock, senior vice president, AG Interactive. "The quilt was something new that we created to provide a unique approach to celebrate mothers, and it definitely caught on. We were impressed with the level of interest in the quilt as well as with the growing number of people who sent online expressions of love to their mothers. From our perspective, it appears that many mothers had a very Happy Mother's Day." AmericanGreetings.com has over three million unique visitors per month, and the American Greetings network of greeting card websites reaches over 14 million unique visitors monthly, with more than 2.2 million paying members. DATASOURCE: AG Interactive CONTACT: Kelly Fitzgerald, +1-212-590-2555, or , or Alicia Mickelsen, +1-212-590-2557, or , both of Breakaway Communications for AmericanGreetings.com Web site: http://www.ag.com/ http://www.americangreetings.com/

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