SANTA CLARA, Calif.,
Jan. 22, 2015 /PRNewswire/
-- C1X, an online programmatic direct platform, has today
announced a partnership with Yahoo (Nasdaq: YHOO) to make Yahoo
premium inventory available programmatically through C1X's
Automated Guaranteed market. The partnership, along with recent
alliances in international markets, has led the C1X leadership team
to anticipate robust growth in programmatic direct advertising
throughout 2015.
C1X's integration of Yahoo premium inventory opens an additional
channel for advertising sales of premium package offerings. C1X
also provides capabilities for ad buyers to search inventory, set
targeting requirements, send creative, receive holistic analytics
through the C1X buy-side console, and explore new data-driven
buying capabilities that are expected to launch in early 2015.
Mukundu Kumaran, Founder and CEO of C1X, said that the company's
"programmatic direct solution and unique data-driven direct
technologies have shed a light on new opportunities for publishers
looking to optimize inventory strategy for better yield by
increasing sales through the lucrative guaranteed channel, and for
advertisers looking to gain access to premium inventory and overlay
data in order to efficiently and flexibly manage campaigns to meet
their established key performance indicators."
Kumaran also noted that, "The talented team at C1X has been
cheered on by increased curiosity around the programmatic direct
space, globally. Our recent partnerships with digital advertising
partners in the Indian and Japanese markets, along with Yahoo, have
realized connections between buyer and seller around publisher
audiences that were unexpected and pleasantly surprising!"
You can learn more about C1X by visiting c1exchange.com, and you
can learn more about Yahoo Advertising at
advertising.yahoo.com.
About C1X Inc.
C1X is an independent technology leader
offering a guaranteed, programmatic-direct platform for premium
publishers to efficiently sell their inventory to online media
buyers. With more than 1,000 premium sites available globally,
the C1X platform offers tremendous value and scale to planners and
buyers representing clients worldwide. C1X is based in
Santa Clara with offices in
New York, Tokyo, Chennai and New
Delhi.
For more information, find C1X online at www.c1exchange.com.
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SOURCE C1X Inc.