ATLANTA, Sept. 16, 2019 /PRNewswire/ -- Ameris Bank today
revealed a brand update, including a new logo featuring a renewed
iteration of the Fidelity Bank lion. Ameris Bank merged with
Fidelity earlier this year.
For Ameris, the new brand is a reflection of the bank's history
as an institution that isn't afraid to be bold and scrap convention
to get things done for its customers and communities.
The updated look better represents Ameris Bank's size and scope
in the financial industry while leveraging the existing
reputational affinity for both Ameris and Fidelity in the
Southeast.
In addition to retaining the Ameris Bank name and
Fidelity-inspired lion, the updated brand also maintains Ameris
Bank's red, white and blue color palette.
"Today represents the addition of a new chapter to a solid
legacy for Ameris Bank," Ameris Bank CEO H.
Palmer Proctor, Jr. said. "In addition to better
representing who we are, our new brand is a reflection of our
fierce commitment to helping customers achieve financial peace of
mind."
Over the next several weeks, Ameris Bank will start updating
branch signage and collateral, ATM design, debit card design and
the bank's online and mobile presence.
Development of the new brand was a collaborative effort between
Ameris and Fidelity leadership and team members, as well as
external partners. Ameris engaged Atlanta-based agencies Matchstic, to lead the
development of the new logo and brand identity, and Jackson Spalding, to support internal and
external rollouts.
Recurring themes that guided the new identity include:
- Scrapping convention
- Getting things done right
- Delivering on promises
- Making quick decisions
The new brand also refines personality traits for Ameris Bank,
including:
- Dynamic: energetic, passionate and engaging.
- Lionhearted: steady strength, bold, resolute and focused.
- Unconventional: creative, outside the ordinary and beyond
convention.
- Resourceful: scrappy determination, nimble and on the
ball.
- Relational: good-natured, genuine and approachable.
For more information about the Ameris Bank brand update, visit
amerisbank.com/newlook.
About Ameris Bank
Ameris Bank manages over
$16 billion in assets and more than
300 financial centers across the Southeast. Headquartered in
Atlanta, Ameris Bank is fiercely
committed to bringing financial peace of mind to the communities it
serves. A subsidiary of Ameris Bancorp (NASDAQ: ABCB), Ameris Bank
offers a full range of financial services, including traditional
banking and lending products, treasury and cash management, wealth
management, insurance premium financing, and mortgage and
refinancing solutions. Learn more about Ameris Bank and its full
range of financial services at www.amerisbank.com.
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SOURCE Ameris Bank