Acxiom® Acquires Quinetix to Further Enhance Services Related to Customer Growth, Retention and Pricing Optimization
18 November 2008 - 1:00AM
Business Wire
Acxiom� Corporation (Nasdaq: ACXM), a global leader in interactive
marketing services, today announced the acquisition of Quinetix,
LLC, a Rochester, N.Y.-based provider of analytics and predictive
modeling for large and medium-size businesses in retail banking and
other industries. The acquisition gives Acxiom additional consumer
insight capabilities that enable clients to more effectively retain
and grow their customer base and optimize pricing. Acxiom and
Quinetix have partnered for more than five years to jointly serve
clients in industries ranging from multi-channel retail banking to
hospitality to media. �Our clients are increasingly looking for
ways to integrate their targeting capabilities into a consolidated
yet highly scalable marketing system,� said Tom Mangan, Acxiom
senior vice president for Global Consulting. �By formally
incorporating Quinetix�s Customer CubeTM into the Acxiom solution,
we will give our clients additional analytics firepower to extend
the value derived from our marketing services.� �We are excited to
bring our solutions to Acxiom Corporation and become part of the
industry�s leading integrated marketing services provider,� said
Rob DiCesare, Quinetix president and CEO. DiCesare will join
Acxiom�s Global Consulting team, reporting to Consulting practice
leader Mike Richardson. DiCesare�s leadership team of Paul Bennett,
Gary Briggs, Tricia Kennedy and Craig Wingate will join him at
Acxiom with the rest of the Quinetix team. �The Quinetix team in
Rochester is strong in key industries that Acxiom serves, so this
is a natural extension of the relationship we have enjoyed for
several years,� Mangan said. �We look forward to putting their
intellectual capital to work for more of our customers.� About
Acxiom The global leader in interactive marketing services, Acxiom
helps clients connect with their customers through deep consumer
insight that enables effective and profitable marketing initiatives
and business decisions. Our consultative approach spans multiple
industries and incorporates decades of experience in consumer data
and analytics, information technology, data integration, and
consulting solutions for effective marketing across digital,
Internet, email, mobile and direct mail channels. Founded in 1969,
Acxiom is headquartered in Little Rock, Ark., and serves clients
around the world from locations in the United States, Europe, and
the Asia-Pacific. For more information about Acxiom, visit
www.acxiom.com. Acxiom is a registered trademark of Acxiom
Corporation.
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