Acxiom and Return Path Raise the Bar on Advanced Email Deliverability
29 June 2010 - 1:45AM
Business Wire
Acxiom® Corporation (NASDAQ: ACXM) today announced a partnership
with Return Path to integrate Return Path’s advanced email
deliverability tools into the Acxiom Impact-XTM Email solution
suite. Acxiom, which recently received a perfect score for email
delivery monitoring in the Forrester Wave™: Email Marketing Service
Providers, Q4 2009, will work closely with Return Path to ensure
that its clients continue to benefit from Acxiom’s history of
optimal inbox placement. New capabilities include sophisticated and
flexible inbox placement reporting and the ability to preview email
rendering on more than 50 of the most popular regional, global and
mobile email ISPs.
“Our data shows that Acxiom Impact-X already outperforms the
industry average inbox placement by as much as 10 percentage
points,” said George Bilbrey, co-founder, President, Return Path.
“With this new install, Acxiom is seeding all of its outbound
campaigns so it can monitor inbox placement rates (IPR) at a very
granular level, which places them in an elite and forward-thinking
position amongst the top Email Service Providers in the market
today. We are very pleased to team up with Acxiom to continue their
leadership by ensuring that legitimate email makes it to the inbox.
By continuing to optimize based on inbox placement rates, rather
than just relying on bounce rates, Return Path and Acxiom are
empowering marketers to improve the inbox experience for
subscribers everywhere.”
Acxiom’s Impact-X Email is recognized as an industry leading
platform, known for its ability to manage and deploy highly
targeted and measurable email campaigns, globally. With the
industry’s most complete email product and service offering,
Impact-X Email allows clients and their account teams to design,
send, analyze and optimize electronic marketing communications from
a single platform. Together with Return Path, this solution
provides the advanced email deliverability capabilities that define
success for many of the world’s top brands. These include access to
deliverability data campaign level to ensure clients’ email
campaigns are performing as expected and proactive steps to help
clients that experience reputation problems or delivery
failures.
“Email deliverability is directly related to consumer
expectations and revenue performance. In fact, each percentage
point of email deliverability accounts for literally millions of
dollars of revenue for many of our clients,” said Tim Suther,
Acxiom’s senior vice president for Global Multichannel Marketing
Services. “As demonstrated by Return Path’s data we are uniquely
focused on enabling high-performance marketing and advertising for
our clients. We are very pleased to welcome Return Path as a
partner in this effort.”
About Acxiom
Acxiom is a recognized leader in marketing technology and
services that enable marketers to successfully manage audiences,
personalize consumer experiences and create profitable customer
relationships. Our superior industry-focused, consultative approach
combines consumer data and analytics, databases, data integration
and consulting solutions for personalized, multichannel marketing
strategies. Acxiom leverages over 40 years of experience of data
management to deliver high-performance, highly secure, reliable
information management services. Founded in 1969, Acxiom is
headquartered in Little Rock, Arkansas, USA, and serves clients
around the world from locations in the United States, Europe,
Asia-Pacific and the Middle East. For more information about
Acxiom, visit Acxiom.com.
Acxiom and Impact-X are trademarks of Acxiom Corporation.
About Return Path
Founded in 1999, Return Path helps commercial email senders get
more email delivered to the inbox. Our tools and services give
senders the insight and resources to diagnose and prevent email
deliverability and rendering failures by improving and maintaining
their email sending reputations. Our Professional Services division
then helps our client improve ROI and response by creating
consistent and compelling subscriber experiences across the email
customer lifecycle. Return Path runs the internet's most widely
used third-party whitelist, the Return Path Certification Program.
Return Path also invented the Sender Score, an email reputation
measure based on data contributed by ISPs and other receivers of
large volume email into the Return Path Reputation Network. We
offer free access to our Sender Score to any sender, receiver or
consumer of email at our reputation portal:
http://www.senderscore.org. Information about Return Path can be
found at http://www.returnpath.net.
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