Acxiom Leaders to Share Expertise in Nine Different Keynotes and Panels at DMA2010 Conference
05 October 2010 - 3:28AM
Business Wire
Acxiom® Corporation (Nasdaq: ACXM), a recognized leader in
marketing services and technology, today announced that it will be
prominently represented at the Direct Marketing Association’s
DMA2010 Conference & Exhibition, Oct. 9-14 at the Moscone
Center in San Francisco, Calif. Acxiom is a Gold Sponsor at the
event and the official Digital Partner of the DMA.
Acxiom executives and leaders are slated to participate in nine
different keynotes and panels on topics ranging from marketing
database measurement and digital/direct marketing data integration
to customer retention/loyalty and cost-effective multichannel
campaigns. Acxiom Chief Executive Officer and DMA board member John
Meyer will participate on a leadership panel, “Perspectives from
the Boardroom,” in the event’s Global Leader’s Forum, which
provides senior executives with insights on how to drive successful
direct marketing strategies in a challenging economy.
“This year’s DMA2010 conference is the perfect forum for Acxiom
to showcase our expertise in topics that are aligned with our
offering as the market migrates from broadcasting to narrowcasting
and multiple data sources integrate to drive multidimensional
consumer insight,” said Tim Suther, Acxiom’s chief marketing
officer. “We are thrilled to have such a large presence at the
event.”
“DMA2010 will feature hundreds of education sessions,
roundtables, forums and case studies led by the best and brightest
in the marketing and media communities,” said Paul A. McDonnough,
DMA vice president, Conferences and Events. “We’re proud to have
Acxiom be a part of such an important event.”
In addition to John Meyer’s panel discussion, Acxiom
speakers/panelists and their topics include:
- “Deliverability, Compliance and
Trust – Your Brand Equity, Consumer Commitment and the Law” – David
Baker – Sunday, Oct. 10, 1 p.m. – David Baker, Acxiom’s vice
president, Global Multichannel Marketing Services, will close out
this session which is part of the E-mail Bootcamp. David will touch
on how to make a case for e-mail marketing to leadership.
- “Today’s Media Mix Optimization” -
J. P. Bewley - Sunday, Oct. 10, 1 p.m. – J.P. Bewley, Acxiom’s
vice president, Global Marketing Strategy, and MediaWhiz’s Mitch
Tuch share their secrets on how smart CMOs are effectively
utilizing social marketing channels and mediums through the use of
cutting-edge Media Mix Optimization solutions.
- “Extending the Value of Your
Marketing Database – TV, Mobile, Email, Online, DM” - Josh Herman -
Monday, Oct. 11, 11:15 a.m. – Josh Herman, Acxiom’s vice
president, Multichannel Marketing, discusses the opportunities,
hurdles and rationale for extending the value of the database
marketing investment using a consistent data framework.
- “Integrating Online and Offline Data
for Digital and Direct Marketing” - Todd Greer - Tuesday, Oct. 12,
8:45 a.m. – Todd Greer, Acxiom’s senior vice president, Product
Management, joins a panel that discusses how the collection,
integration and utilization of marketing data across offline and
online channels have changed – becoming simultaneously more
predictive and complicated.
- “Teaching Elephants to Dance –
Making Branded Time-Share Marketing Nimble” - Jim Koppenhaver -
Wednesday, Oct. 13, 8:45 a.m. – Jim Koppenhaver, a consultant
in Acxiom’s Analytics and Consumer Insights group, joins Marriott
Vacation Club’s Urcil Peters in describing how Marriott Vacation
Club mitigated the 2009 downturn in the vacation time-share market
by stabilizing response rates and better managing acquisition
costs.
- “Pull Back on Product Focus and Put
Customers in the Crosshairs” - Bruce Purple - Wednesday, Oct. 13,
8:45 a.m. – Bruce Purple, senior strategist in Acxiom’s Retail
Banking Global Consulting group, partners with Comerica’s Jim Weber
to share how companies like Comerica balance product silos with
household relationship profitability through practical examples of
how to deploy customer segment continuity marketing strategies for
transformational organic growth.
- “Riding the Real-Time Data Wave –
How Marketers Can Drive Enhanced Performance by Recognizing
Consumer Life Events” - Todd Greer and Jon Cohn - Wednesday, Oct.
13, 10 a.m. – Todd Greer and Jon Cohn, director, Acxiom’s
Consumer Insight Products, discuss how life-changing events affect
consumer purchase patterns and ways companies can react quickly to
execute more timely, relevant and profitable marketing activities
with real-time data (RTD).
- “Increase Response Amid Shrinking
Budgets – A Multichannel Success Story” – Steve Merritt –
Wednesday, Oct. 13, 10 a.m. – Steve Merritt, Acxiom senior
manager, Product Marketing, joins Savings Bank Life Insurance on
stage to share how SBLI used advanced multichannel targeting to
market smarter and cheaper, resulting in a decreased direct mail
budget while increasing response.
About Acxiom
Acxiom is a recognized leader in marketing services and
technology that enable marketers to successfully manage audiences
personalize consumer experiences and create profitable customer
relationships. Our superior industry-focused, consultative approach
combines consumer data and analytics, databases, data integration
and consulting solutions for personalized, multichannel marketing
strategies. Acxiom leverages over 40 years of experience in data
management to deliver high-performance, highly secure, reliable
information management services. Founded in 1969, Acxiom is
headquartered in Little Rock, Arkansas, USA, and serves clients
around the world from locations in the United States, Europe,
Asia-Pacific, the Middle East and South America. For more
information about Acxiom, visit www.acxiom.com.
Acxiom is a registered trademark of Acxiom Corporation.
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