Acxiom Study Unveils Valuable Tool for Investor Services Marketers
28 January 2011 - 3:25AM
Business Wire
Because investors are always thinking ahead, a new Investor
Services Consumer Dynamics study by Acxiom® Corporation (Nasdaq:
ACXM) provides useful information on how to reach investors with
the right offering before they make investment decisions.
Building on Acxiom’s proprietary Investor Services Consumer
Dynamics Segments, the study, “Anticipation Marketing: A Science
for Predicting Investor Decisions,” uses case studies to show
marketers how to leverage predictable life transitions and events
to create a fully realized investor lifecycle marketing
solution.
“Acxiom is offering marketers a proactive approach that hasn’t
been available before now,” said Holly Marr, vice president of
Insurance and Investor Services at Acxiom. “Although not all
life-altering events that prompt an investor’s decision can be
precisely predicted, with a better understanding of an investor’s
current life stage financial trajectory, we can help our clients be
there at each moment of need along the way – not after it’s too
late.”
The new paper offers three in-depth case studies that
demonstrate how Acxiom’s strategy is successful by:
- Empowering financial advisors –
By arming them with the information needed to know moments of truth
for customers and be in a position to prepare them for changes in
their lives.
- Marketing in real-time – By
using segment-specific insights to dynamically shape an online
experience that recognizes and matches customer types with the most
relevant offers and with messages that touch on key value and
motivational drivers.
- Marketing to life stage, needs and
urgency – By turning attitudinal segmentation into actionable
segmentation, recognizing household-level and other prospects. This
enables the marketer to offer up-sell opportunities based on
existing as well as foreseeable future needs.
“This is true investor lifecycle marketing,” said Ken Osmond,
Acxiom senior analytic and strategy consultant for Investor
Services. “It allows marketers to improve their profitability and
ROI by executing against specific data structures to predict the
significant phases in investors’ lives.”
To download a free copy of “Anticipation Marketing: A Science
for Predicting Investor Decisions” click here or call +1
888.3ACXIOM (888.322.9466).
About Acxiom
Acxiom is a recognized leader in marketing services and
technology that enable marketers to successfully manage audiences,
personalize consumer experiences and create profitable customer
relationships. Our superior industry-focused, consultative approach
combines consumer data and analytics, databases, data integration
and consulting solutions for personalized multichannel marketing
strategies. Acxiom leverages over 40 years of experience in data
management to deliver high-performance, highly secure, reliable
infrastructure management services. Founded in 1969, Acxiom is
headquartered in Little Rock, Arkansas, USA, and serves clients
around the world from locations in the United States, Europe,
Asia-Pacific, the Middle East and South America. For more
information about Acxiom, visit Acxiom.com.
Acxiom is a registered trademark of Acxiom Corporation.
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