LiveRamp's RampUp 2015 Event Gathers Top Innovative Minds to Advance Data-Driven Marketing Practices
24 February 2015 - 2:57AM
Business Wire
In Its Third Year of Success, LiveRamp’s RampUp
Summit Offers a Unique Forum to Discuss Opportunities and
Challenges in the Marketing Ecosystem
Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and
software-as-a-service company, today announced that its newly
acquired company, LiveRamp, will host RampUp 2015, an educational
industry event that brings together premium industry thought
leaders to exchange ideas on the state and evolution of data-driven
marketing practices.
RampUp’s attendance has grown 30 percent from the previous year,
which can be attributed to the expansion of LiveRamp’s partner
ecosystem, the success of the company’s onboarding solutions and
the adoption of data-driven marketing strategies in a
rapidly-evolving industry that sees connectivity as the key to
greater marketing efficiency and more engaging brand
experiences.
This year, the conference is slated to gather senior marketing
leaders from the world's top brands and technology companies,
including Oracle, Facebook, Yahoo, Nielsen, Dish Network,
Cablevision and LUMA partners. Attendees will be able to join many
of the sessions offered, such as “The Rise of Digital Video and
Addressable TV,” “What Digital Marketers Can Learn from Political
Campaigns” and “Unlocking the Power of Mobile and Location-Based
Marketing,” among others.
Additionally, Bruce Biegel, senior managing director of
consultancy Winterberry Group, LLC, will reveal findings from its
study titled: Big Data, Big Dollars: U.S. Marketing Data
Expenditures, 2010‐2015, which analyzes the growth and changes in
spending for the largest marketing data segments, its composition,
and key data trends Impacting online display marketing
initiatives.
“We are witnessing a moment of unprecedented complexity in our
industry,” said Scott Howe, CEO and president at Acxiom. “The power
of technology and the multiplication of channels require higher,
open connectivity that brings all data together. This has been
Acxiom’s focus for a while and the central topic of this conference
hosted by LiveRamp, the new member of the Acxiom family.”
The RampUp Summit event will take place on February 26 at the
Santa Clara Convention Center and is open to the public. Following
is the link to register online. Passes can also be purchased at the
door the day of the event. For more information about the event,
please visit RampUp 2015.
About Acxiom
Acxiom is an enterprise data, analytics and
software-as-a-service company that uniquely fuse trust, experience
and scale to fuel data-driven results. For over 40 years, Acxiom
has been an innovator in harnessing the most important sources and
uses of data to strengthen connections between people, businesses
and their partners. Utilizing a channel and media neutral approach,
we leverage cutting-edge, data-oriented products and services to
maximize customer value. Every week, Acxiom powers more than a
trillion transactions that enable better living for people and
better results for our 7,000+ global clients. For more information
about Acxiom, visit Acxiom.com. Acxiom is a registered trademark of
Acxiom Corporation.
About LiveRamp
LiveRamp connects more than 130 digital marketing applications
and media platforms. By onboarding customer data into the
measurement, targeting, and personalization applications developed
by our partners, we help leading brands eliminate data silos and
run more efficient marketing programs. LiveRamp is an Acxiom
company. For more information, please visit www.LiveRamp.com.
Acxiom CorporationInes Gutzmer, 404-434-0237Corporate
Communicationsines.gutzmer@acxiom.comGACXM
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