LiveRamp Integrates With Facebook’s Offline Conversions API
15 June 2016 - 1:30AM
Business Wire
Enables Closed-Loop Measurement by Onboarding
Sales Transaction Data
LiveRampTM, an Acxiom® company, today announced a new
integration with Facebook that allows clients to connect Facebook
advertising campaigns with offline sales transactions taking place
in stores, branch offices, contact centers, and other
brick-and-mortar locations.
Building on existing capabilities to onboard offline first- and
third-party data for targeting through Facebook Custom Audiences,
LiveRamp can now enable clients to securely onboard their sales
transaction data and perform closed-loop measurement analysis.
“By connecting campaign exposure data to offline sales
transactions, marketers can understand which campaign strategies
are truly generating real business returns,” said Travis May,
president and general manager of LiveRamp. “This insight is key to
optimizing campaign performance and justifying higher digital
marketing budgets.”
The enhanced integration makes it safe and easy for LiveRamp
clients to activate their sales transaction data within Facebook.
After LiveRamp onboards data through the Facebook Offline
Conversions API, Facebook provides clients with a campaign
measurement report that shows the relationship between advertising
exposures and offline purchases.
“We’re excited to be one of the first to market with this new
capability,” said Anneka Gupta, chief product officer at LiveRamp.
“Developing high-quality partner integrations is one of our top
priorities.”
About LiveRamp
LiveRamp connects more than 300 digital marketing platforms and
data providers. By onboarding customer data into the targeting,
measurement, and personalization products developed by our
partners, we help leading brands eliminate data silos and run more
efficient marketing programs. LiveRamp is an Acxiom company,
delivering privacy-safe solutions to market and honoring the best
practices of leading associations including the Digital Advertising
Alliance’s (DAA) ICON and App Choices programs. For more
information, visit www.LiveRamp.com.
Facebook® is a registered trademark of Facebook Inc.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160614005464/en/
LiveRampSherry Hamilton, 501-252-6029Corporate
Communicationssherry.hamilton@acxiom.comGACXM
Acxiom (NASDAQ:ACXM)
Historical Stock Chart
From Apr 2024 to May 2024
Acxiom (NASDAQ:ACXM)
Historical Stock Chart
From May 2023 to May 2024