Adobe Sensei Lets Customers Master the Art of Digital Experiences
03 November 2016 - 12:00AM
Business Wire
Machine Learning, Artificial Intelligence, and Trillions of
Content and Data Assets Solve Complex Experience Challenges
Today at Adobe MAX 2016, the world’s leading creativity
conference, Adobe (Nasdaq:ADBE) announced Adobe Sensei, a new
framework and set of intelligent services for dramatically
improving the design and delivery of digital experiences. Adobe
Sensei’s intelligent services tackle today’s complex experience
challenges—including image matching across millions of images,
understanding the meaning and sentiment of documents and finely
targeting important audience segments—leveraging machine learning,
artificial intelligence (AI) and deep learning capabilities.
Spanning the entire Adobe Cloud Platform, this announcement builds
upon the machine learning capabilities unveiled in Adobe Marketing
Cloud at Adobe Summit in March.
Adobe Sensei harnesses the company’s massive volume of content
and data assets—from high-resolution images to customer
clicks—providing an unparalleled ability to design, deliver and
manage digital experiences. Adobe Sensei includes a unified
AI/machine learning framework and a set of intelligent services
that power Creative Cloud, Adobe Document Cloud and Adobe Marketing
Cloud. Dozens of these intelligent services have been deployed in
Adobe products to date. The company is significantly increasing its
investment in Adobe Sensei and intends to make it available to its
ecosystem of partners, ISVs and developers who will extend Adobe’s
industry leading cloud products and build custom solutions on top
of them.
“Adobe Sensei is uniquely focused on solving today’s complex
experience challenges in the design, document and marketing fields,
where only Adobe has decades of expertise and market leadership,”
said Shantanu Narayen, president and CEO, Adobe. “Leveraging our
machine learning and AI capabilities, as well as trillions of
content and data assets, Adobe Sensei will be one of our biggest
strategic investments. We’re excited to open it up to our broader
ecosystem of partners, ISVs and developers to enable even more
innovation.”
Adobe Sensei Intelligent Services
Adobe Sensei is built into the company’s cloud offerings,
including Adobe Creative Cloud, Adobe Marketing Cloud and Adobe
Document Cloud, to automate mundane tasks, drive predictive and
personalization capabilities, and boost productivity. Examples of
Adobe Sensei intelligent services across Adobe’s cloud offerings
include:
- Content Intelligence: Uses deep
learning to search and tag images automatically and makes
intelligent recommendations when a user searches for images
- Face Aware Editing: Finds faces
in an image and uses “landmarks” such as eyebrows, lips and eyes to
understand their position and change the facial expression without
ruining the image
- Semantic Segmentation: Shows
each image region labeled with its type; for example, whether it is
a building or the sky. Such labelled regions allow easy selection
and manipulation of objects, using simple commands (e.g., “change
the sky”)
- Intelligent Audience
Segmentation: Gives marketers and analysts new visibility into
which segments are most important to their businesses and allows
them to target overlapping or adjacent segments, making it possible
to acquire customers much more efficiently
- Attribution: Algorithmically
determines the impact of different marketing touch points on
consumers’ decisions to engage with a brand, determines the
effectiveness of different campaigns and makes optimized marketing
investment recommendations
- Natural Language Processing:
Provides text understanding, topic modeling and sentiment analysis
of digital documents
This week at Adobe MAX 2016, Adobe is unveiling and
demonstrating a number of new Creative Cloud innovations by Adobe
Sensei.
More examples of Adobe Sensei’s intelligent services across
Adobe’s cloud offerings are available on Adobe’s blog.
Adobe Sensei Extending to Partners & Developers
In addition to its availability in Adobe’s cloud offerings,
Adobe Sensei will be available to partners and developers as APIs
via Adobe.io—Adobe’s developer platform. This will enable
developers and systems integrators to build entirely new types of
applications and solutions for their customers.
Learn More About Adobe Sensei
Read the Adobe Sensei blog by Abhay Parasnis, EVP & CTO,
Adobe:
http://blogs.adobe.com/conversations/2016/11/adobe-sensei.html.
Visit the Adobe Sensei page at
http://www.adobe.com/go/sensei.
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2016 Adobe Systems Incorporated. All rights reserved. Adobe
and the Adobe logo are either registered trademarks or trademarks
of Adobe Systems Incorporated in the United States and/or other
countries. All other trademarks are the property of their
respective owners.
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AdobeDaniel Berthiaume, 408-536-2584dberthia@adobe.com
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