Digital Sales & Service Maturity Model Assessment
follows Alkami's release of research to measure digital
maturity in financial institutions
PLANO, Texas, March 20, 2024 /PRNewswire/ -- Alkami Technology,
Inc. (Nasdaq: ALKT) ("Alkami"), a leading cloud-based digital
banking solutions provider for financial institutions in the U.S.,
today launched the Alkami Digital Sales & Service Maturity
Model Assessment, enabling banks and credit unions to quickly and
easily assess their digital maturity, and then arming them with
tools to take action on their results. The assessment, which is
free to take and available now, is the first of its kind in the
financial services industry and was built exclusively for financial
institutions. The foundation of the tool is the Alkami Digital
Sales & Service Maturity Model, which was developed based on
recently released research conducted across 215 U.S. financial
institutions with at least $200
million in assets.
To assess digital maturity, the tool asks financial institutions
to answer five questions that were found to be the most determinant
in the research in measuring digital maturity across banks and
credit unions. After completing the online assessment, financial
institutions are categorized into one of four segments on Alkami's
digital maturity spectrum: Patiently Exploring, Innovation-Ready,
Digital-Forward, and Data-First. They are also provided with
actionable guidance on a path forward and where to focus business
operations based on their segment. For example, financial
institutions found to be 'Innovation-Ready' are encouraged to
broaden their digital banking user experience to include speed,
enhanced capabilities and personalization. Incorporating data as a
strategy and focusing on streamlining the digital account opening
experience will better position them to serve those account
holders.
"We are committed to listening to our clients, and the Digital
Sales & Service Maturity Model Assessment is a direct response
to their feedback. Financial institutions today want to understand
where they are in their digital journey and where they should focus
their time and budget, but before now, no resources existed in the
market to quickly answer these questions," said Allison Cerra,
chief marketing officer at Alkami. "We are proud to provide this
tool for growth-focused financial institutions to easily obtain
data-backed insights reflecting where they fall in the market in
terms of digital maturity and clear steps they can take to progress
their digital banking offerings."
Tu Du, vice president – digital
technology at HawaiiUSA Federal Credit Union said, "Having access
to an industry-first self-assessment tool that measures digital
maturity is critical for financial institutions across the
industry, as we all strive to better meet our account holders'
digital needs. As a Hawaii-based
credit union, this tool has provided a way to not only benchmark
our institution's level of maturity against the market, but also
delivers a clear view that mindset and toolset are the foundational
elements of the most mature organizations across financial
services."
"In this increasingly competitive landscape for banks and credit
unions, digital channel offerings are critical to meet account
holders where they want to transact," said Kelly Mobley, assistant vice president of
digital banking at Vantage West Credit Union. "To properly grow and
invest in these channels, financial institutions must have clear
steps to follow at each stage of their digital journey. With the
digital maturity assessment from Alkami, we can obtain a
measurement of where we stand, and learn tactics to continue
progressing our digital banking sophistication forward."
The previously announced Digital Sales & Service Maturity
Model research study was published in partnership with Emerald
Research Group and financial services influencer Jim Marous, and delves into each segment across
the digital maturity spectrum as well as how financial
institutions can begin to build toward higher levels of
digital maturity.
Financial institutions can take the assessment here. To download
the report, click here.
About Alkami
Alkami Technology, Inc. is a leading cloud-based digital
banking solutions provider for financial institutions in
the United States that enables
clients to grow confidently, adapt quickly, and build thriving
digital communities. Alkami helps clients transform through retail
and commercial banking, digital account opening, and data and
marketing solutions. To learn more, visit www.alkami.com.
Media Relations Contacts
Vested
alkami@fullyvested.com
Marla Pieton
marla.pieton@alkami.com
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SOURCE Alkami Technology, Inc.