Amplitude Named the Leader in Independent Research Report for Feature Management and Experimentation Solutions
07 August 2024 - 11:00PM
Business Wire
Amplitude, Inc. (Nasdaq: AMPL), a leading digital analytics
platform, today announced that it has been named the Leader in The
Forrester Wave™: Feature Management And Experimentation Solutions,
Q3 2024. Amplitude achieved the highest score possible in 11
criteria, and the report cited the company’s vision, advanced
experimentation capabilities, intuitive UI, and pricing.
Forrester defines feature management and experimentation as “a
software solution that simplifies software release and enables
full-stack product experimentation using a combination of embedded
libraries, APIs, data, and a user-managed control plane.”1 The
Forrester Wave report states that “Amplitude's unified platform
delivers on multiple fronts. Amplitude's vision gets excellent
scores for its breadth (bringing top-notch analytics to each phase
of product development and delivery with a unified platform) and
for its depth (delivering on key functionality that helps
developers and product managers)”2.
According to the report, the convergence of product and
engineering teams has resulted in an urgent need for integrated
solutions.3 Amplitude’s platform combines analytics, feature
management, experimentation, and data management. This means
product, engineering, data, and marketing teams can rely on
Amplitude across the entire product lifecycle.
"The best teams have a culture of experimentation, but the tools
and workflows make it too complicated to drive impact. Our mission
is to help companies build better products, and we're making this
possible by delivering a comprehensive and integrated digital
analytics platform," said Francois Ajenstat, Chief Product Officer
at Amplitude. "Amplitude's Leader status in our first-ever
Forrester FM&E Wave is a great proof point for the power of
uniting analytics and experimentation so that teams can learn,
iterate, and ship faster."
Amplitude received 5/5 scores in 11 criteria, including advanced
experimentation, audience segmentation and targeting, data security
and privacy, user interface, analytics, governance, and more. The
report states that Amplitude “is a strong fit for customers that
are collaborative and product-focused”.2
Customers like Coursera, Evaneos, JUMBO Interactive, Omada, and
Super.com rely on Amplitude Experiment to sequentially test product
improvements, personalize user experiences, and identify valuable
behavioral insights.
"Amplitude enables us to discover, analyze, and experiment, and
the fact that we can do it all in one platform is the best thing
for everyone on the team,” said Marion Felder, Product Analyst at
Evaneos. “It’s enabled Evaneos to go from a traditional analytics
structure to a more agile, data-driven approach."
Amplitude also ranked number one in 17 categories in G2's Summer
2024 report, including the top spot in Product Analytics for the
16th quarter in a row. Amplitude's customer reviews and industry
analyst rankings highlight the value of a platform approach. A
customer reference in The Forrester Wave™ report states that
Amplitude's integrated platform "sets it apart from the competition
for sure."2
Access The Forrester Wave™ report here. To learn more about
Amplitude, request a custom demo today.
Sources:
1. The Feature Management And Experimentation
Solutions Landscape, Q1 2024, Forrester, Christopher Condo 2. The
Forrester Wave™: Feature Management And Experimentation Solutions,
Q3 2024, Christopher Condo 3. Blog “Key Insights From The Feature
Management And Experimentation Solutions Landscape, Q1 2024”,
Forrester, Christopher Condo
About Amplitude
Amplitude is a leading digital analytics platform that helps
companies unlock the power of their products. Almost 3,000
customers, including Atlassian, NBCUniversal, Under Armour,
Shopify, and Jersey Mike’s, rely on Amplitude to gain self-service
visibility into the entire customer journey. Amplitude guides
companies every step of the way as they capture data they can
trust, uncover clear insights about customer behavior, and take
faster action. When teams understand how people are using their
products, they can deliver better product experiences that drive
growth. Amplitude is the best-in-class analytics solution for
product, data, and marketing teams, ranked #1 in multiple
categories in G2’s Summer 2024 Report. Learn how to optimize your
digital products and business at amplitude.com.
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