- Athletes participating in the Pan American Games Santiago
2023 have been provided with Betterware product kits, containing
solutions to enhance their experience during their travels and
competitions.
- In 2024, a series of "Olympic products" will be developed,
and a share of the proceeds from these products will be donated to
the athletes to support their participation at Paris
Olympics.
GUADALAJARA, Mexico, Nov. 6, 2023
/PRNewswire/ -- Betterware de Mexico S.A.P.I. de C.V. (NASDAQ:
BWMX), ("Betterware" or the 'Company"), announced today its
commitment to fulfill its mission of creating opportunities for
those who seek them through an agreement with the Mexican Olympic
Committee.
Betterware de Mexico,
the leading Company in Home Solutions, maintains its unwavering
commitment to support Mexican talent in various disciplines,
including sports. This commitment is exemplified by the recent
agreement with the Mexican Olympic Committee. The
#todossomosolimpicos (we are all Olympians) initiative,
which endorses this agreement, aims to support their path as they
prepare for the upcoming Paris Olympics next year.
The agreement includes the distribution of Betterware
product kits, containing solutions that enhance the athletes'
travel experience, with these products provided to athletics
competing in the recently concluded Pan American Games Santiago
2023 and will be offered to athletes participating in the
Paris 2024 Olympic Games.
Additionally, "Olympic products" with a special design will be
produced with various developments of our collaboration to be
announced throughout this year and leading up to the games in
2024.
Betterware de Mexico is a pioneer in innovation,
design, and technology, offering smart living solutions.
Initiatives like this reaffirm our commitment to creating
opportunities that enhance the lives of Mexican households.
About Betterware de México, S.A.P.I. de C.V.
Founded in 1995, Betterware de Mexico is the leading
direct-to-consumer company in Mexico focused on creating
innovative products that solve specific needs regarding
organization, practicality, space saving and hygiene within the
household. Betterware's wide product portfolio includes home
organization, kitchen, commuting, laundry and cleaning, as well as
other categories that include products and solutions for every
corner of the household.
The Company has a differentiated two-tier network of
distributors and associates that sell their products through twelve
catalogs per year. All products are designed by the Company and
under the Betterware brand name through its different sources of
product innovation. The Company's state-of-the-art infrastructure
allows it to safely and timely deliver its products to every part
of the country, backed by the strategic location of its national
distribution center. Today, the Company distributes its products
in Mexico and Guatemala, and has plans of additional
international expansion.
Supported by its asset light business model and its three
strategic pillars of Product Innovation, Business Intelligence and
Technology, Betterware has been able to achieve sustainable
double-digit growth rates by successfully expanding its household
penetration and share of wallet.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/betterware-de-mexico-announces-its-agreement-with-the-mexican-olympic-committee-to-support-mexican-athletes-in-paris-2024-olympic-games-301979152.html
SOURCE Betterware de Mexico