CELSIUS and PepsiCo expand distribution
arrangement to include Canada
CELSIUS and Suntory Beverage & Food
Great Britain and Ireland enter
into definitive sales and distribution agreement covering UK and
Ireland
BOCA
RATON, Fla., Jan. 22,
2024 /PRNewswire/ -- Celsius Holdings, Inc. (Nasdaq:
CELH), maker of energy drink brand CELSIUS®, today
announced its expansion into new international markets, growing the
company's global sales and distribution footprint to provide energy
to more consumers in Canada,
United Kingdom and
Ireland.
"We're pleased to grow CELSIUS in new markets and provide energy
to more consumers in moments big and small to help them achieve
their goals," said John Fieldly,
Celsius Holdings, Inc. Chairman and CEO. "Our methodical approach
to international growth will follow our proven playbook with
support from the best distribution partners for our brand in each
new market we enter."
PepsiCo is serving as the exclusive distributor for CELSIUS in
Canada, expanding the area served
under the distribution agreement begun in the United States in 2022. Selling in
Canada began this month.
CELSIUS has selected Suntory Beverage & Food Great Britain
and Ireland as its exclusive sales
and distribution partner in the United
Kingdom of Great Britain
and Northern Ireland, the
Channel Islands, the Isle of Man and the Republic of Ireland. Sales of CELSIUS products
in these regions will begin this year.
"With huge business growth over the past three years, and the
continued strong performance of our brands, we are brilliantly
placed to launch and grow CELSIUS," said Carol Robert, Chief Operating Officer, Suntory
Beverage & Food GB&I. "We are always exploring new ways to
evolve our portfolio and offer even more choice of great tasting
drinks to consumers."
About Celsius Holdings, Inc.
Celsius Holdings, Inc.
(Nasdaq: CELH) is the maker of energy drink brand
CELSIUS®, a lifestyle energy drink born in fitness and a
pioneer in the rapidly growing energy category. For more
information, please visit https://www.celsius.com.
Investor Relations:
investorrelations@celsius.com
Cameron Donahue
(651) 707-3532
cdonahue@celsius.com
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SOURCE Celsius Holdings, Inc.