Central Garden & Pet brands, AvoDerm Natural pet foods and
Nylabone, are once again partnering with several Major League
Baseball® teams this season on a campaign to promote pet adoption
and raise awareness about the powerful bonds between people and
their pets. The centerpiece of the program is a series of Bark at
the Park days Presented by AvoDerm Natural Pet Foods and Nylabone
at major league stadiums where dogs can join their families in the
fun and excitement of a baseball game. Fans will be able to
purchase tickets for themselves and their dogs, join in a pre-game
parade around the field and enjoy pet friendly activities and free
product samples. Central has struck deals with eight teams
including the New York Mets, Los Angeles Dodgers, Texas Rangers,
Seattle Mariners, Chicago White Sox, Oakland Athletics, Colorado
Rockies and Arizona Diamondbacks. On average, about 500-600 dogs
and their families at each game will participate in these extremely
popular events. The season-long program will include in-store
messaging at PetSmart™ and local independent retailers, public
service announcements, national PR and media, charitable
fundraising and direct engagement with fans at ballparks across the
country.
“Since 2005, when we did our first partnership with the Oakland
A’s, we have watched the magic that happens when man’s best friend
and America’s pastime come together,” said Jim Heim, President of
Business Development for Central Garden & Pet. Last year more
than 4,000 dogs and their families enjoyed a day or evening at the
ballpark in what has become one of the most popular promotions in
all of sports. “In 2015, we are adding another team and additional
partners to help spread the word about the importance of pets in
our lives,” said Heim. “By partnering with baseball and our amazing
retail and animal welfare partners, we are able to sample products,
build brand awareness and promote adoption, responsible pet
ownership and animal health and welfare to pet-loving families who
also love baseball. It’s the perfect win-win situation for all
involved.”
Hall of Fame manager and Chief Baseball Officer of the Arizona
Diamondbacks, Tony La Russa, returns as the program’s official
ambassador and will help promote the program through a public
service campaign at participating ballparks encouraging people to
adopt a new pet or a pal for their current pet. La Russa is the
Co-founder and Chairman of the Animal Rescue Foundation (ARF,) that
will again receive donations from Central Garden & Pet and the
teams to support ARF’s many initiatives as part of the program.
“ARF is excited to partner with AvoDerm, Nylabone, PetSmart,
Code 3 Associates and the American Pet Products Association (APPA)
to help bring Bark at the Park events to thousands of families,”
said La Russa. “Central Garden & Pet is a long-time supporter
of ARF’s mission to save dogs and cats who have run out of time at
public shelters and bring people and animals together. Our ties to
baseball obviously run deep and this partnership showcases my
favorite passions… baseball, family, and pets.”
In addition to the partnership with ARF, AvoDerm Natural pet
foods and Nylabone will promote responsible pet ownership, pet
welfare, pet health and nutrition and pet adoption through
strategic alliances with Code 3 Associates and the American Pet
Products Association’s Pets Add Life (PAL) campaign. Bob Vetere,
APPA President and CEO added, “Pets Add Life is very proud to yet
again be a part of this fun and unique campaign that celebrates the
joys of pet ownership. This alliance will help further our message,
encouraging responsible pet ownership and inspiring people to get a
pal for their pet.”
“Code 3 Associates is thrilled to join Central Garden & Pet
and its partner brands in presenting Bark at the Park,” said Nan
Stuart, founder of Code 3. “We hope families will have a chance to
enjoy a day outside at the ball park and cheer on their favorite
baseball team, while spending quality time with their pets. Bark at
the Park provides Code 3 a perfect forum to help educate pet owners
about disaster preparedness and what they can do to best care for
their pets before, during, and after times of crisis.”
The first Bark at the Park Presented by AvoDerm Natural Pet
Foods and Nylabone will take place at Globe Life Stadium in
Arlington, Texas on Saturday May 2nd when the Texas Rangers host
the Oakland A’s and an estimated 600-700 dogs and their families.
Tickets, which are expected to sell out quickly, for the first
event and all the Bark at the Park games can be purchased through
the teams’ official web sites.
About Central Garden & Pet
Central Garden & Pet Company (NASDAQ: CENT) (NASDAQ: CENTA)
is a leading innovator, marketer and producer of quality branded
products for the lawn and garden and pet supplies markets.
Committed to new product innovation, our products are sold to
specialty independent and mass retailers. Participating categories
in Lawn & Garden include: Grass seed and the brands
PENNINGTON®, SMART SEED® and THE REBELS®; wild bird feed and the
brand PENNINGTON®; weed and insect control and the brands AMDRO®,
SEVIN®, IRONITE® and OVER-N-OUT®; and decorative outdoor patio
products and the brands NORCAL POTTERY®, NEW ENGLAND POTTERY® and
MATTHEWS FOUR SEASONS™. We also provide a host of other regional
and application-specific garden brands and supplies. Participating
categories in Pet include: Animal health and the brands ADAMS™ and
ZODIAC®; aquatics and reptile and the brands OCEANIC SYSTEMS®,
AQUEON® and ZILLA®; bird & small animal and the brands KAYTEE®,
SUPER PET® and CRITTER TRAIL®; dog & cat and the brands TFH™,
NYLABONE®, FOUR PAWS®, PINNACLE® and AVODERM®; and equine and the
brands FARNAM®, BRONCO® and SUPER MASK®. We also provide a host of
other application-specific pet brands and supplies. Central Garden
& Pet Company is based in Walnut Creek, California, and has
approximately 3,300 employees, primarily in North America. For
additional information on Central Garden & Pet Company,
including access to the Company's SEC filings, please visit the
Company’s website at www.central.com.
About Nylabone® Products
Nylabone® Products is a respected producer of premium pet
products, and the leader in safe, healthy chewing
for over 50 years®. Nylabone is a division of T.F.H.
Publications, Inc., the world’s most distinguished publisher of
high-quality care and training books for pets, and a founding
member of the American Pet Products Manufacturing Association
(APPMA). Nylabone is recognized for its excellence, quality,
innovation and leadership in today’s pet industry. Its patented and
patent-pending products are frequently industry award-winners.
T.F.H./Nylabone is a subsidiary of Central Garden & Pet
Company. For more information, visit www.nylabone.com.
About AvoDerm Natural® Pet Food
Good health shows and it starts with the optimum nutrition of
AvoDerm Natural® dog and cat food recipes. Made with premium
quality proteins and omega rich avocados, AvoDerm uses no fillers
or animal by-product meals and is manufactured in our own facility
in Irwindale, California. Natural avocados are a rich source of the
vitamins, fatty acids, and antioxidants that pets need for balanced
nutrition, along with a healthy skin and coat. What our recipes do
on the inside, shows on the outside. For more information, visit
www.avodermnatural.com.
About ARF
ARF’s core mission is the rescue of dogs and cats who have run
out of time at public shelters, giving them a chance at life until
a new home can be found. ARF couples this mission with innovative
programs strengthening the human-animal bond for children, seniors,
veterans, and people in disadvantaged circumstances. Through ARF,
people experience the unconditional love and acceptance of dogs and
cats to fulfill a mission of “People Rescuing Animals... Animals
Rescuing People…”® Visit www.arflife.org for more information.
About Pets Add Life
Pets Add Life (PAL) is a national campaign established by the
American Pet Products Association (APPA) to promote the joys
and benefits pets of all types bring to our lives. PAL encourages
responsible pet ownership and adoption, and ultimately works
to spread the message of the joys associated with adding a pet to
your life! Visit www.petsaddlife.org or
facebook.com/petsaddlife for more information.
About Code 3 Associates
Code 3 Associates, Inc., a 501(c)3 non-profit, is
dedicated to providing professional animal disaster response and
resources to communities, as well as providing professional
training to individuals and agencies involved in animal related law
enforcement and emergency response. Code 3’s mission is
accomplished through hands-on animal rescue and care operations
during disaster events in the United States and Canada, and through
certified animal welfare training seminars, which include animal
cruelty investigation training for officers. Visit
www.code3associates.org for more information.
Central Garden & Pet CompanyMark Newberg847-330-5367
Office847-722-6754 Mobilemnewberg@central.com
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