New guide provides a practical framework for
small and mid-market business leaders to navigate generative AI
adoption
HOUSTON, Feb. 13,
2025 /PRNewswire/ -- Direct Digital Holdings, Inc.
(Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a
leading advertising and marketing technology platform operating
through its companies Colossus Media, LLC ("Colossus SSP") and
Orange 142, LLC ("Orange 142"), today announced the release of
"Demystifying AI," the first in a series of ebooks, published under
its AI Council, which address the widening divide between
organizations embracing generative AI and those hesitant to adopt
it. The comprehensive guide aims to help business leaders
understand and navigate the challenges of navigating the
opportunities and risks of implementing AI technology.
"Every day, we see the impact of generative AI on workplace
productivity and innovation, yet many business leaders still
struggle to separate hype from reality," said Anu Pillai, Chief
Technology Officer at Direct Digital Holdings and AI Council
member. "While large enterprises benefit from dedicated AI teams,
the reality is that any company, regardless of size, can
successfully adopt these technologies to stay competitive – if they
have the right knowledge."
Transforming Understanding into Action
"Demystifying
AI" offers business leaders a clear, practical exploration of
artificial intelligence, focusing on what AI is—and, importantly,
what it isn't. The guide helps leaders understand AI as a
collaborative tool that enhances human capabilities rather than
replaces them. It demonstrates how it can handle routine tasks
while allowing teams to focus on higher-value work.
The guide addresses the key factors to successfully bridging the
gap between AI's potential and its practical implementation,
including:
- Risk management strategies that protect organizational
interests
- Security protocols that safeguard sensitive information
- Implementation frameworks that ensure responsible AI
adoption
"Organizations that understand how to leverage AI effectively
today will have a significant competitive advantage tomorrow,"
added Christy Nolan, VP of Delivery
Solutions at Direct Digital Holdings and AI Council member. "Our
ebook provides the foundational knowledge leaders need to make
informed decisions about AI adoption in their businesses."
These resources offer a complete pathway for organizations to
confidently move into AI adoption. To download the "Demystifying
AI" ebook, please visit our AI Council Resource Center.
About Direct Digital Holdings
Direct Digital Holdings
(Nasdaq: DRCT) combines cutting-edge sell-side and buy-side
advertising solutions, providing data-driven digital media
strategies that enhance reach and performance for brands, agencies,
and publishers of all sizes. Our sell-side platform, Colossus SSP,
offers curated access to premium, growth-oriented media properties
throughout the digital ecosystem. On the buy-side, Orange 142
delivers customized, audience-focused digital marketing and
advertising solutions that enable mid-market and enterprise
companies to achieve measurable results across a range of
platforms, including programmatic, search, social, CTV, and
influencer marketing. With extensive expertise in high-growth
sectors such as Energy, Healthcare, Travel & Tourism, and
Financial Services, our teams deliver performance strategies that
connect brands with their ideal audiences. At Direct Digital
Holdings we prioritize personal relationships by humanizing
technology, ensuring each client receives dedicated support and
tailored digital marketing solutions regardless of company size.
This empowers everyone to thrive by generating billions of monthly
impressions across display, CTV, in-app, and emerging media
channels through advanced targeting, comprehensive data insights,
and cross-platform activation. DDH is "Digital advertising built
for everyone."
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SOURCE Direct Digital Holdings
