New guide helps organizations create clear,
responsible AI usage policies to unlock the value of artificial
intelligence while mitigating risks
HOUSTON, Feb. 20,
2025 /PRNewswire/ -- Direct Digital Holdings, Inc.
(Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a
leading advertising and marketing technology platform operating
through its companies Colossus Media, LLC ("Colossus SSP") and
Orange 142, LLC ("Orange 142"), today announced the release of its
framework for establishing an employee generative AI usage policy,
a practical guide from the company's AI Council designed to help
organizations set clear expectations and guardrails for AI use in
the workplace.
As generative AI tools become more common in daily workflows,
employees use them to streamline tasks, increase efficiency, and
drive productivity. However, organizations risk data leaks,
misinformation, compliance challenges, and reputational damage
without well-defined policies. Despite widespread AI adoption, only
44% of companies have formal policies to govern its use.
Providing a Framework for AI Adoption and Governance
"AI adoption in the workplace is happening faster than many
businesses are prepared for," said Anu Pillai, Chief
Technology Officer at Direct Digital Holdings. "Employees are
already using these tools, but companies are leaving themselves
open to significant risks without clear guidelines. Our framework
offers business leaders a starting point to create transparent,
structured AI policies that allow teams to safely and securely take
advantage of the technology's benefits."
The "Framework for Employee Generative AI Usage Policy"
guide is designed to help organizations craft policies tailored to
their needs, addressing:
- Ethical AI use and transparency
- When AI can be used to add value and when its use poses an
unnecessary risk
- Data privacy guidelines to protect sensitive information
- Human review and decision-making as a last line of defense
- Creating cyclic structures for evaluating and auditing AI tools
to maintain security
"Businesses can't afford to take a wait-and-see approach on AI
governance," said Christy Nolan, VP
of Delivery Solutions at Direct Digital Holdings. "By setting clear
guidelines now, companies can foster a culture of informed AI
adoption, positioning themselves to stay competitive while
maintaining trust with customers, partners, and stakeholders."
The framework is a foundational resource for business leaders,
IT teams, and compliance officers looking to implement AI usage
policies aligning with their industry, regulatory requirements, and
company goals. It is designed to help organizations stay agile as
AI evolves, providing a roadmap for responsible and sustainable AI
integration in the workplace.
To download the "Framework for Employee Generative AI Usage
Policy," visit our AI Council resource center.
About Direct Digital Holdings
Direct Digital Holdings (Nasdaq: DRCT) combines
cutting-edge sell-side and buy-side advertising solutions,
providing data-driven digital media strategies that enhance reach
and performance for brands, agencies, and publishers of all sizes.
Our sell-side platform, Colossus SSP, offers curated access to
premium, growth-oriented media properties throughout the digital
ecosystem. On the buy-side, Orange 142 delivers customized,
audience-focused digital marketing and advertising solutions that
enable mid-market and enterprise companies to achieve measurable
results across a range of platforms, including programmatic,
search, social, CTV, and influencer marketing. With extensive
expertise in high-growth sectors such as Energy, Healthcare, Travel
& Tourism, and Financial Services, our teams deliver
performance strategies that connect brands with their ideal
audiences. At Direct Digital Holdings we prioritize personal
relationships by humanizing technology, ensuring each client
receives dedicated support and tailored digital marketing solutions
regardless of company size. This empowers everyone to thrive by
generating billions of monthly impressions across display, CTV,
in-app, and emerging media channels through advanced targeting,
comprehensive data insights, and cross-platform activation. DDH is
"Digital advertising built for everyone."
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SOURCE Direct Digital Holdings
