SAN DIEGO, July 6, 2016 /PRNewswire/ -- Dexcom, Inc.,
(NASDAQ: DXCM), a leader in continuous glucose monitoring (CGM) for
patients with diabetes, announced it has partnered with
Platinum-selling country music singer-songwriter Eric Paslay, who has Type 1 Diabetes, to raise
awareness of the benefits of CGM for people living with the
disease. Paslay will work with Dexcom to share his personal
experience with diabetes and how proper glucose management has
allowed him to live life to the fullest without limitations.
To kick off the partnership, Paslay will attend the Children
with Diabetes Friends for Life® international conference on
July 6 in Orlando, Florida, where he'll speak with
families and children impacted by the disease. He will also perform
a special concert for all the attendees during the event.
Education on diabetes management is crucial for 29.1 million
Americans living with the condition day-to-day, including 1.25
million diagnosed with Type 1 Diabetes.1 The growth of
continuous glucose monitoring systems, like the Dexcom G5® Mobile
CGM System, has helped diabetes patients better understand valuable
information about their glucose levels and trends, a key aspect to
managing the disease and staying healthy.
"When I'm on the road with a crazy schedule, it's very hard to
keep a regular routine, let alone watch what I'm eating and stay on
top of my blood glucose levels," said Paslay. "What's really
amazing about the Dexcom CGM is that I'm no longer surprised while
I'm on stage—I can see my levels go up and down and take action. My
tour manager also monitors my levels with the Follow app and tells
me in my earpiece if they are going high or low, so I can take
steps to get back in check. As a musician and an individual living
with Diabetes, I can't say enough good things about the impact CGM
has made on my personal and professional life."
Paslay was diagnosed with Type 1 Diabetes at the age of 10 after
his grandmother noticed him drinking too many fluids and rushed him
to the hospital, which led to a quick diagnosis of Type 1 Diabetes.
Now, Paslay is passionate about helping others with diabetes
through his music and by sharing what he's learned about managing
the disease. In partnering with Dexcom, he hopes to spread
awareness of continuous glucose monitoring and empower those
impacted by diabetes to get educated about their options and make
sure they are taking care of themselves.
"I want to share my story in hopes that I can educate other
people with diabetes, especially young people, that they can follow
their dreams by taking good care of themselves and that proper
diabetes management is the key," Paslay added. "People need
to know that there are advanced tools like CGM available to help
with the successful management of this disease."
"We are so inspired by Eric's story and are excited to
collaborate with him to empower others living with diabetes,"
stated Kevin Sayer, Chief Executive
Officer of Dexcom. "As someone who has personally benefitted from
CGM, Eric is a perfect role model to help others learn about their
options for diabetes management. We believe his story will help
inspire those who struggle with this disease on a daily basis to be
more empowered to take control of their diabetes."
Continuous glucose monitoring is considered the most significant
breakthrough in diabetes management in the past 40
years.2 The traditional standard-of-care for glucose
(blood sugar) monitoring has been a finger stick meter. CGM
augments the use of glucose meters for the management of diabetes.
With the recent introduction of the Dexcom G5 Mobile CGM System,
people with diabetes can now view their glucose information on
their iOS-enabled devices for real-time diabetes management. CGM is
important because, in addition to providing the glucose level, it
provides the direction and rate of glucose change with the push of
a button and alerts users when glucose is too low or too high.
Diabetes affects 10% of the American population and is the 7th
leading cause of death in the United
States.2 With diabetes, the body cannot produce
or use the hormone insulin effectively, causing a buildup of
glucose, or sugar, in the blood. It is estimated that approximately
86 million Americans over the age of 20 are at risk for developing
diabetes (primarily Type 2), largely due to obesity, physical
inactivity and poor diet.2 People with diabetes who take
insulin must monitor their blood glucose levels frequently.
Uncontrolled glucose can cause health complications and even
death.3,4
About Dexcom, Inc.
Dexcom, Inc., headquartered in
San Diego, CA, is dedicated to
helping people better manage their diabetes by developing and
marketing continuous glucose monitoring (CGM) products and tools
for adult and pediatric patients. With exceptional performance,
patient comfort and lifestyle flexibility at the heart of its
technology, users have consistently ranked Dexcom highest in
customer satisfaction and loyalty. For more information on the
Dexcom CGM, visit www.dexcom.com.
About Eric Paslay
EMI
Records Nashville breakout country artist, Eric Paslay, delivers a powerful punch as a
renowned, Platinum-selling, hit songwriter and dynamic performer.
Paslay has celebrated five No. 1 hits including "Even If It Breaks
Your Heart" (Eli Young Band),
"Barefoot Blue Jean Night" (Jake
Owen), "Angel Eyes" (Love & Theft), "Rewind" (Rascal
Flatts) and "Friday Night," the smash lead single from his
critically acclaimed self-titled debut album. The Temple, Texas native earned nominations for
GRAMMY Best Country Song, ACM Song of the Year and CMA Song of The
Year for "Even If It Breaks Your Heart" in 2013 and earned his
first GRAMMY nomination as an artist in 2016 for Best Country
Duo/Group Performance for "The Driver"- a collaboration with
friends Charles Kelley and
Dierks Bentley. Most recently he was
honored with an ACM Song of the Year nomination for "She Don't Love
You" at the 2016 ACMs in Las
Vegas. A true artist's artist, USA Today calls Paslay "flat out-brilliant"
and American Songwriter names him an influencer of country
music.
Paslay has joined friends Chris
Young and Brad Paisley on
tour this past year and will be out with Toby Keith this summer as part of The
Interstates and Tailgates Tour, Presented by Ford F-Series. On the
road he has been sharing new songs with fans from his forthcoming
sophomore album, DRESSED IN BLACK, including his brand new single
"Angels in This Town"- an especially meaningful song for Paslay as
it celebrates not only the unexplained miracles in life but also
local heroes around the world. "Angels" will be going for adds at
country radio on July 18 and Paslay,
the son of missionary parents, will be doing a series of events in
cities and towns across the country this year while on tour,
honoring these individuals who are making a difference. "I am so
excited that this song will allow us to tip our hats to these local
'angels'. I can't wait to meet them while on the road and thank
them personally."
CONSUMER CONTACT:
Caren Begun, 201-396-8551 or
caren@greenroom.com
To view multimedia assets, please visit:
http://www.multimedianewscenter.com/dexcom/dexcom-media-portal.
INVESTOR CONTACT:
Steven Pacelli, 858-200-0200 or
spacelli@dexcom.com
References
- Diabetes.org
(http://www.diabetes.org/diabetes-basics/statistics/)
- Clarke SF and Foster JR. A history of blood glucose meters and
their role in self-monitoring of diabetes mellitus. Br J Biomed
Sci. 2012;(3)2:83-93.
- 2014 National Diabetes Statistics Report. Centers for Disease
Control and Prevention.
http://www.cdc.gov/diabetes/pubs/statsreport14/national-diabetes-report-web.pdf
Accessed March 31, 2015.
- Hyperglycemia (High blood glucose). American Diabetes
Association Web site.
http://www.diabetes.org/living-with-diabetes/treatment-and-care/blood-glucose-control/hyperglycemia.html.
Updated August 5, 2013. Accessed
December 3, 2013.
- Hypoglycemia (Low blood glucose). American Diabetes Association
Web site.
http://www.diabetes.org/living-with-diabetes/treatment-and-care/blood-glucose-control/hypoglycemia-low-blood.html.
Updated July 16, 2013. Accessed
December 3, 2013.
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SOURCE Dexcom, Inc.