Philadelphia 76ers and StubHub Announce First Jersey Sponsorship in Major American Professional Sports
16 May 2016 - 8:51PM
Business Wire
STUBHUB LOGO PATCH TO
APPEAR ON FRONT LEFT OF SIXERS’ GAME JERSEYS
STARTING IN THE 2017-18 SEASON
SIXERS BECOME FIRST NBA TEAM TO SIGN JERSEY PATCH
DEAL
The Philadelphia 76ers and StubHub announce the first jersey
patch sponsorship among major sports leagues in American history,
making the Sixers the first NBA team to declare a jersey sponsor.
The StubHub patch will feature the brand’s recently launched new
logo and appear on the front left of Sixers’ game jerseys starting
in the 2017-18 season. On April 15, 2016, the NBA Board of
Governors approved the sale of jersey sponsorships as part of a
three-year pilot program. Starting in the 2017-18 season StubHub’s
jersey patch will be included on all jerseys sold at Sixers’ home
games.
“This marks another groundbreaking first for the Philadelphia
76ers and StubHub. Our brands are now inextricably linked as we
create lifelong memories for our fans in Philadelphia and around
the world,” said Philadelphia 76ers CEO Scott O’Neil. “Our
partnership with StubHub continues to generate progressive and
forward-thinking platforms created to improve the fan experience
and advance our industry. The essence of our relationship with
StubHub is our shared culture and ambition to innovate, which
drives us to reimagine traditional partnership activation and
continually ask, 'What if?'"
“Since day one, StubHub has been a pioneer and innovator within
the live entertainment ecosystem and we could not be more excited
to join the Philadelphia 76ers in making history with this
ground-breaking partnership,” said StubHub President Scott Cutler.
“The Philadelphia 76ers are not only a beloved global brand, but
they also serve as incredible partners and collaborators for
StubHub – and we look forward to continuously innovating and
improving the fan experience together.”
Continuing to break new ground in the sports and live event
industry, earlier this year the Sixers made StubHub their Official
Ticketing Partner and launched a revolutionary new ticketing
platform. The new platform will give Sixers’ fans unparalleled
access to primary and secondary ticket inventory with a seamless
user and purchase experience starting in the 2016-17 season.
This landmark announcement continues the Philadelphia 76ers’
tradition of thought leadership in the sports industry. The team
recently launched the Sixers Innovation Lab Crafted by Kimball,
which will allow sports and consumer product focused start-up
companies to receive office space at the Sixers’ new training
complex, access to industry experts, executives, and financiers, as
well as third-party consulting, legal, accounting, and business
solutions services; and the opportunity to pitch industry-leading
investors and venture capital firms. StubHub will act in an
advisory role for participating entrepreneurs, along with major
venture capital firms, business accelerators, and industry leaders
including The Wharton School of the University of Pennsylvania,
DreamIt Ventures, Techstars, and DraftKings. Companies from across
the country may apply at http://www.sixersinnovationlab.com.
ABOUT STUBHUB:
At StubHub, our mission is simple: help fans find fun. We
connect fans with their favorite teams, shows and artists and
introduce them to the ones they'll love next. As the largest ticket
marketplace in the U.S., we enable fans to buy and sell tickets to
tens of thousands of events, whenever they want, through our
desktop and mobile experiences, including our StubHub and StubHub
Music apps for iPhone, iPad, Apple Watch and Android. Offering a
superior fan experience at its core, StubHub reinvented the ticket
resale market in 2000 and continues to lead it through innovation.
Our industry firsts include the introduction of the first ticketing
application and the first interactive seat mapping tool. Our
business partners include more than 60 teams in MLB, NBA, NHL, MLS
and NCAA, plus AEG, AXS and Spectra Ticketing & Fan Engagement.
Throughout North America, the United Kingdom and Germany, StubHub
provides the total end-to-end event going experience. StubHub is an
eBay company (NASDAQ:EBAY). For more information on StubHub, visit
StubHub.com or follow @StubHub on Twitter, Facebook and Instagram
or YouTube.com/StubHub.
ABOUT THE PHILADELPHIA 76ERS:
The Philadelphia 76ers are one of the most storied franchises in
the National Basketball Association, having won three World
Championships, earning nine trips to The Finals and making 47
playoff appearances over 66 seasons. The team is owned by an
investor group led by Managing Owner Josh Harris.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160516005747/en/
Philadelphia 76ers Corporate
Communications:610-675-8153LaraToscani@Sixers.comorStubHub Public
Relations:Alison Salcedo, 310-947-2648alsalcedo@stubhub.com
eBay (NASDAQ:EBAY)
Historical Stock Chart
From Mar 2024 to Apr 2024
eBay (NASDAQ:EBAY)
Historical Stock Chart
From Apr 2023 to Apr 2024