FUJIAN, China, May 3, 2011 /PRNewswire-Asia-FirstCall/ -- Exceed
Company Ltd. (NASDAQ: EDS) ("Exceed" or the "Company"), the owner
and operator of "Xidelong" brand - one of the leading domestic
sportswear brands in China, today
announced the results of its 2011 Winter collection sales fair,
which was held at the Company's headquarters in Jinjiang commenced on April 8, 2011. The total value of the
wholesale orders placed at the sales fair grew by approximately 20%
over the same sales fair last year.
Shuipan Lin, Exceed's founder, Chairman and CEO, commented, "We
again experienced strong year-over-year order growth at our most
recent sales fair, demonstrating the high level of interest
from our distributors and proving that our promotional
activities are successfully bolstering the Xidelong brand name.
We have continued to promote our lifestyle sports brand
positioning, which we believe resonates strongly with younger
generations, the fastest growing segment of the sportswear market
and our key target audience. This brand positioning, with its
focus on healthy, active living and its ethos of inclusivity,
remains a key driver of our sales growth. The results of our
winter sales fair highlight the continued growth opportunities in
our end markets, and we remain committed to executing our strategy
to further develop our brand, our products and our sales channels
in the coming quarters."
About Exceed Company Ltd.
Exceed Company Ltd. designs, develops and engages in wholesale
of footwear, apparel and accessories under its own brand, XIDELONG,
in China. Since it began
operations in 2002, Exceed has targeted its growth on the consumer
markets in the second and third-tier cities in China. Exceed has three principal categories
of products: (i) footwear, which comprises running, leisure,
basketball, skateboarding and canvas footwear, (ii) apparel, which
mainly comprises sports tops, pants, jackets, track suits and
coats, and (iii) accessories, which mainly comprise bags, socks,
hats and caps. Exceed Company Ltd. currently trades on Nasdaq under
the symbols "EDS", "EDSWW" and "EDSUU".
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For further information, please
contact:
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Investor Relations (Hong Kong)
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Investor Relations
(US)
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Mahmoud Siddig
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Delia Cannan
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Taylor Rafferty
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Taylor Rafferty
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T: +852 3196
3712
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T: +1 (212)
889-4350
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E: Exceed@Taylor-Rafferty.com
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E: Exceed@Taylor-Rafferty.com
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SOURCE Exceed Company Ltd.
