WASHINGTON, Oct. 9, 2017 /PRNewswire/ --
- Ericsson ConsumerLab study finds that linear and video on
demand (VOD) viewing will be almost equal in just three years
- 50 percent of all viewing will be done on a mobile screen, with
half of this done on the smartphone alone
- By 2020, one in three consumers will be Virtual Reality (VR)
users
Ericsson (NASDAQ: ERIC) unveils the eighth edition of its annual
ConsumerLab TV and Media report, which details the massive growth
in TV and video viewing and the ongoing shift in the way consumers
watch content.
Supported by eight years of extensive media insights, Ericsson
ConsumerLab predicts that the growth of on-demand viewing will
continue to soar through to 2020, making up almost half of total
viewing. 50 percent of all TV and video viewing will take place on
a mobile screen (tablets, smartphones and laptops), an increase of
85 percent since 2010, with the smartphone alone accounting for
almost one quarter (an increase of nearly 160 percent since 2010).
Additionally, VR will be on the road to becoming mainstream, with 1
in 3 consumers becoming VR users by 2020.
Anders Erlandsson, Senior
Advisor, Ericsson ConsumerLab, says:
"We can see that consumers are not only watching more video but
also changing how and when they do so. This is also shown through
the continued growth of mobile viewing, which has been a booming
trend since 2010. This year also marks the first time that we have
explored the level of consumer interest in VR in conjunction with
media consumption, and the findings have been fascinating. VR has
the potential to bring together people from all over the world and
create deeper, more personalized, and more complementary media
experiences. As consumer expectations for on-demand, mobile and
immersive viewing continues to increase, the TV and media industry
must focus on delivering highly personalized services in the very
best possible quality available."
TV and video viewing is on the rise; but how, when and where
we watch content is changing
Time spent watching TV and video content has reached an all-time
high of 30 hours a week, including active viewing of scheduled
linear TV, live and on-demand internet services, downloaded and
recorded content, as well as DVD and Blu-ray. However, close to 60
percent of viewers now prefer on-demand viewing over scheduled
linear TV viewing, an increase of around 50 percent since 2010. The
average number of used on-demand services has increased from 1.6 in
2012 to 3.8 services in 2017 per person; 2 in 5 consumers already
pay for on-demand TV and video services today and nearly a third
(32 percent) say they will increase their on-demand spending in the
next 6-12 months. Portability is also becoming increasingly
important factor, with more than a third of consumers wanting
access to content when abroad.
Smartphone viewing also continues to gain ground; approximately
70 percent of consumers now watch videos on a smartphone – double
the amount from 2012 – making up a fifth of total TV and video
viewing.
16-19-year-olds watch the most content each week (33 hours), an
increase of almost 10 hours a week since 2010. However, more than
half of this demographic spend their time watching content
on-demand, with more than 60 percent of their TV and video viewing
hours spent on a mobile device screen.
Content discovery challenges persist
The findings also show that while consumers have more access to
TV and video services than ever before, the average time spent on
searching for content has increased to almost one hour per day, an
increase of 13 percent since last year. In fact, 1 in 8 consumers
believe that they will get lost in the vast amount of available
content in the future.
With the user experience becoming ever more fragmented, 6 in 10
consumers now rank content discovery as "very important" when
subscribing to a new service, while 70 percent want 'universal
search for all TV and video'.
Experiences matter
The social and immersive quality of VR technology is helping to
add a new and valuable dimension to the viewing experience. With a
third of consumers projected to be VR users by 2020, the technology
is expected to play an essential role in the future of TV and
video.
However, if consumer interest in VR is to increase, several
things will need to change. Close to 55 percent of consumers
planning to get VR devices would prefer it if the headsets were
cheaper, and almost half think there should be more immersive
content available. A third would be more interested in VR if they
could get a VR bundle from their TV and video provider.
Consumers also value high quality viewing experiences as well as
immersive experiences. Close to a quarter of the surveyed consumers
say they already have access to a 4K UHD TV screen and another
third plan to get one.
About this report
Quantitative data was collected from 13 countries. Approximately
20,000 online interviews were held with people aged 16–69 in
Brazil, Canada, China, Germany, India, Italy,
Russia, South Korea, Spain, Sweden, Taiwan, the UK and the US. All respondents
have a broadband internet connection at home and watch TV or video
at least once a week, and almost all use the internet on a daily
basis. This study is representative of more than 1 billion people.
Qualitative insights were gathered through in-depth interviews
conducted in virtual reality (VR) with English speaking users of
VR. These respondents all have multiple devices and a broadband
internet connection.
https://www.ericsson.com/en/networked-society/trends-and-insights/consumerlab/consumer-insights/reports/tv-and-media-2017
https://soundcloud.com/user-80140530/the-future-of-tv-and-media/s-Z0jyZ
For media kits, backgrounders and high-resolution photos, please
visit: www.ericsson.com/press
FOLLOW US:
www.twitter.com/ericsson
www.facebook.com/ericsson
www.linkedin.com/company/ericsson
www.youtube.com/ericsson
MORE INFORMATION AT:
News Center
media.relations@ericsson.com
(+46-10-719-69-92)
investor.relations@ericsson.com
(+46 10 719 00 00)
Ericsson is a world leader in communications technology and
services with headquarters in Stockholm,
Sweden. Our organization consists of more than 111,000
experts who provide customers in 180 countries with innovative
solutions and services. Together we are building a more connected
future where anyone and any industry is empowered to reach their
full potential. Net sales in 2016 were SEK
222.6 billion (USD 24.5
billion). The Ericsson stock is listed on Nasdaq Stockholm
and on NASDAQ in New York. Read more
on www.ericsson.com.
About Ericsson ConsumerLab:
Ericsson ConsumerLab has more than 20 years' experience of
studying people's behaviors and values, including the way they act
and think about ICT products and services. Ericsson ConsumerLab
provides unique insights on market and consumer trends. Ericsson
ConsumerLab gains its knowledge through a global consumer research
program based on interviews with 100,000 individuals each year, in
more than 40 countries – statistically representing the views of
1.1 billion people. Both quantitative and qualitative methods are
used, and hundreds of hours are spent with consumers from different
cultures. To be close to the market and consumers, Ericsson
ConsumerLab has analysts in all regions where Ericsson is present,
developing a thorough global understanding of the ICT market and
business models.
This information was brought to you by Cision
http://news.cision.com
http://news.cision.com/ericsson/r/tv-in-2020--50-percent-of-viewing-will-be-mobile,c2361256
The following files are available for download:
http://news.cision.com/ericsson/i/media-narrative---girl-laying-on-carpet-watching-film-on-tablet-3,c2241678
|
Media Narrative -
Girl laying on carpet watching film on tablet 3
|