MacKenzie-Childs to Bring Whimsy and Wonder to Evine
25 April 2017 - 12:13AM
Evine Live Inc. (“Evine”) (NASDAQ:EVLV), a multiplatform video
commerce company (evine.com), today announced that the classically
quirky home décor brand, MacKenzie-Childs, will stage a network
take-over of Evine on May 3 and 4 called “MacKenzie-Childs Home
TV.” The artisan-designed, handcrafted home collection, which
boasts a large fan following, will debut on Evine with a variety of
its most-beloved patterns, giving customers a peek into a brand
which has been creating whimsical and unique designs since 1983.
A photo accompanying this announcement is available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/31e3e8a9-d15b-46fc-9505-f0cfb33c3282
“There is something special about the magic of
MacKenzie-Childs,” said Bob Rosenblatt, Chief Executive Officer of
Evine. “The team at MacKenzie-Childs is constantly looking for ways
to push the envelope and go where no one has gone before. It seems
like a perfect match for them to be the first-ever brand to
‘take-over’ our network and use our video commerce platforms to
immerse viewers into the MacKenzie-Childs world of whimsy.”
“MacKenzie-Childs has an amazing and colorful story to tell, and
Evine is the perfect canvas to share our story live with our fans,”
said Rebecca Proctor, on-air guest and Creative Director of
MacKenzie-Childs. “From our design studio in the heart of the
Finger Lakes, to our storefront in New York City, we always strive
to design products that make customers feel happy and inspired.
It’s the unexpected touches and unique details that I’m most
excited to share with Evine’s viewers.”
Founded in 1983 as a small pottery in upstate New York, the
company quickly grew a strong following of loyal customers who
appreciate the brand’s classic, yet quirky designs. Today,
MacKenzie-Childs offers a comprehensive line of home decor and
furnishings, all of which are handcrafted to be one-of-a-kind.
Premiering on May 3 at 7pm, and May 4 at midnight, 1am, 6am, 1pm
and 9pm ET, “MacKenzie-Childs Home TV” will feature some of the
brand’s best-known collections, including the Parchment Check,
Morning Glory, Flower Market and Courtly Check patterns. Among the
products offered will be hand painted tea kettles, mug sets and
creamer and sugar sets. During the debut, Evine will offer
customers exclusive values.
In addition to the network take-over, the MacKenzie-Childs brand
will interact with Beekman 1802 during their premiere, an Evine
bath & body concept whose upstate New York farm is located near
MacKenzie-Childs’ design studio. These two brands recently joined
neighborly forces and created a co-branded product, a
blooming-floral soap and lotion set, which includes a hand-painted
Courtly Check container. Both brands will appear in each other’s
on-air segments and continue to interact with each other throughout
the rest of the year.
Viewers are invited to watch via cable and satellite, mobile
apps and live streaming online at www.evine.com. Evine airs on
DIRECTV channels 73 and 316, DISH Network channels 134 and 228,
Apple TV, Roku, Amazon Fire TV, select Samsung Smart TVs, YouTube
and on the nation's top cable providers. Find Evine in your
area: bit.ly/1CNa450.
For more information on “MacKenzie-Childs Home” visit
www.evine.com/MacKenzieChilds. For more information on Evine, visit
www.evine.com.
About Evine Evine Live Inc. (NASDAQ:EVLV)
operates Evine, a multiplatform video commerce company that offers
a compelling mix of proprietary and name brands directly to
consumers in an engaging and informative shopping experience via
television, online and mobile. Evine reaches approximately 87
million cable and satellite television homes 24 hours a day with
entertaining content in a comprehensive digital shopping
experience.
About MacKenzie-ChildsMacKenzie-Childs is a
fully integrated designer, manufacturer, and multichannel merchant
of high-quality, handcrafted ceramic and enamel tableware,
furniture, and home and garden accessories. The brand is best known
for distinctive designs that combine vibrant colors and
pattern-on-pattern surface decoration to create a fresh, original
aesthetic best described as “tradition with a twist.” For more than
30 years, the brand’s talented designers and artisans have created
beautiful, original products that add joy and grace to homes great
and small throughout the world. Handcrafted MacKenzie-Childs
products can be purchased from the company’s retail stores in New
York City and Aurora, and through distinctive fine retailers in the
U.S. and around the world. For more information, visit
www.mackenzie-childs.com or follow us on our social channels
at: Instagram, Facebook, Twitter or Pinterest.
CONTACTS
Media
Dawn Zaremba
Evine
press@evine.com
(952) 943-6043
Investors
Michael Porter
Evine
mporter@evine.com
(952) 943-6517
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