Flora Growth Engages Brigitte Baptiste As Strategic Advisor And Enters Into Cooperative Agreement With EAN University
08 July 2021 - 11:40PM
Business Wire
Flora Growth Corp. (NASDAQ: FLGC) (“Flora” or the “Company”), a
leading all-outdoor cultivator and manufacturer of global cannabis
products and brands, has engaged Brigitte Baptiste as a strategic
advisor to the Company. Brigitte, along with academics and
researchers from EAN University, will assist in the Company’s
research and development of sustainable and bioprospection
initiatives across Flora’s global premium brand portfolio and will
oversee and develop the new cannabis and hemp research programs at
EAN University.
As part of this initiative with Flora, a new internship will be
created that will study the cannabis plant throughout the supply
chain, including its carbon footprint, weather footprint, and
associated energy output. There will be a particular focus on
sustainable initiatives, including examining the outcomes of the
research to introduce more sustainable processes throughout our
brands, products, and value chain, all while educating students at
EAN University about the benefits of sustainable
entrepreneurship.
Brigitte is an ecologist and an expert on environmental issues
and biodiversity in Colombia. She is a member of the
Multidisciplinary Expert Panel of the Intergovernmental Science and
Policy Platform on Biodiversity and Ecosystem Services and has been
part of the national representation to the Inter-American Institute
for Global Change Research. She served as director of the renowned
Alexander von Humboldt Biological Resources Research Institute from
2011 until 2019, and in September 2019, she became the director of
EAN University. Brigitte studied biology at the Pontificia
Universidad Javeriana, then went on to complete a Master's Degree
in Conservation and Tropical Development at the University of
Florida. She also received a PhD Honoris Causa in Environmental
Management from Unipaz in 2016.
“Having a mindfully managed supply chain and responsibility for
the planet is essential for success in today’s day and age as
consumers now demand to know what’s in and behind the products and
brands they are purchasing,” added Brigitte. “It’s crucial that
companies have a thorough understanding of their options so they
can intelligently build and execute successful campaigns and
brands. I’m thrilled to be working with the Flora team as we are
aligned on creating and bringing to market sustainable products
that thoughtfully consider the environment, biodiversity, and
sustainable business practices.”
"We are seeing a tremendous response to our sustainable global
cannabis CPG portfolio and are looking to add expertise to
accelerate growth by building out our team of advisors that have a
track record of success in their respective fields in order to most
effectively meet market demand,” said Luis Merchan, President and
CEO of Flora. “Flora has successfully achieved integration
throughout the value chain and is poised to scale up and go to the
next level across a range of industry verticals (beauty and
cosmetics, hemp textiles, food and beverage, and pharmaceuticals
and nutraceuticals) by leveraging our high-quality, cost-effective
organic biomass being grown at our flagship Cosechemos cultivation
facility. The opportunity ahead of us is enormous and I look
forward to having the collective knowledge that our strategic
advisory group brings to ensure that we take advantage of every
situation we encounter.”
About Flora Growth Corp.
Flora is a cannabis company that leverages natural,
cost-effective cultivation practices to supply cannabis derivatives
to its diverse business divisions of cosmetics, hemp textiles, and
food and beverage. As the operator of one of the largest outdoor
cultivation facilities, Flora strives to market a higher-quality
premium product at below market prices. By prioritizing natural
ingredients and value-chain sustainability across its portfolio,
Flora creates premium products that help consumers restore and
thrive. Visit www.floragrowth.ca or follow @floragrowthcorp on
social for more information.
Cautionary Statement Concerning Forward-Looking
Statements
This document contains forward-looking statements. In addition,
from time to time, we or our representatives may make
forward-looking statements orally or in writing. We base these
forward-looking statements on our expectations and projections
about future events, which we derive from the information currently
available to us. Such forward-looking statements relate to future
events or our future performance, including: the impact of
additions to our advisory team; our financial performance and
projections; our growth in revenue and earnings; and our business
prospects and opportunities. You can identify forward-looking
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ability to change the direction of the Company; our ability to keep
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version on businesswire.com: https://www.businesswire.com/news/home/20210708005575/en/
Investor Relations Contact: Evan Veryard +1 416 571 9037
evan.veryard@floragrowth.ca
Public Relations Contact: Cassandra Dowell +1 (858)
264-6600 flora@cmwmedia.com
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