Fluent Announces Launch of Enhanced Performance Marketing Platform Powered by AWS
16 September 2020 - 10:30PM
Fluent, Inc. (NASDAQ: FLNT), a leading performance marketing
company, today announced the launch of its new Performance
Marketing Platform powered by Amazon Web Services, Inc. (“AWS”).
Upgrades to Fluent’s marketing technology stack are part of the
company’s long-standing investment in technology, analytics, and
product innovation. The AWS partnership and accompanying product
enhancements will support Fluent’s plans for international
expansion and help drive continued growth for key trading partners.
The AWS native cloud platform is designed to be easily deployed
internationally and tailored to local regulatory requirements.
Fluent has launched the platform in service of its
U.K. operations and will continue to leverage this
technology to strengthen existing partnerships
and expand into additional markets. "This
upgraded technology stack is ideally suited to drive value
for our loyal U.S. clients, support our
international growth goals, and enable us to stay nimble
amidst the evolving regulatory landscape,” said Ryan Schulke, CEO
of Fluent.
Over the past year, all development within the platform has been
with AWS, using modern process and design in support of Fluent’s
performance marketing business. “The speed to market has been
impressive, and we're excited to see how these new capabilities and
features allow us to propel our business forward in the back half
of 2020 into 2021,” said Schulke.
“We’re pleased to combine AWS’s portfolio of cloud services with
Fluent’s expertise in connecting consumers and brands,” said Greg
Pearson, Vice President, Worldwide Commercial Sales at Amazon Web
Services, Inc. “Leveraging AWS’s global infrastructure, Fluent can
continue to expand its service to reach consumers around the world
with the proven operational experience and reliability that its
customers depend on. Going forward, Fluent plans to enhance digital
experiences with AWS machine learning to drive deeper insights and
predict consumer trends and sentiments that will result in more
engaging and relevant marketing campaigns for its customers.”
Plans to extend its machine learning capabilities to the new
platform are in line with Fluent’s continued commitment to
executing high-performing customer acquisition programs that drive
measurable results for advertisers.
About Fluent, Inc. Fluent, Inc. (NASDAQ:
FLNT) is a leading performance marketing company with an expertise
in creating meaningful connections between consumers and brands.
Leveraging our proprietary first-party data asset of opted-in
consumer profiles, Fluent, Inc. drives intelligent growth
strategies that deliver superior outcomes. Founded in 2010, the
company is headquartered in New York City.
Forward-Looking Statements This press
release contains “forward-looking statements,” as that term is
defined under the Private Securities Litigation Reform Act of 1995
(PSLRA), which statements may be identified by words such as
“expects,” “plans,” “projects,” “will,” “may,” “anticipate,”
“believes,” “should,” “intends,” “estimates,” and other words of
similar meaning. Such forward-looking statements are subject to
risks and uncertainties that are often difficult to predict, are
beyond our control and which may cause results to differ materially
from expectations. Readers are cautioned not to place undue
reliance on these forward-looking statements, which are based on
our expectations as of the date of this press release and speak
only as of the date of this press release. Readers are also advised
to consider the factors under the heading “Forward-Looking
Statements” and “Risk Factors” in the Company’s Annual Report on
Form 10-K, as may be supplemented or amended by the Company’s
Quarterly Reports on Form 10-Q and other SEC filings. The Company
undertakes no obligation to publicly update or revise any
forward-looking statement, whether as a result of new information,
future events or otherwise, except as required by law.
Contact Information: Investor
Relations Fluent, Inc. (917) 310-2070
InvestorRelations@fluentco.com
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