Media Alert: Olapic and Rocket Fuel to Host Webinar on Creating Better Marketing Experiences for Travel Brands
05 November 2016 - 3:30AM
Business Wire
Join Olapic, a leading visual earned content company, and Rocket
Fuel (NASDAQ: FUEL), a predictive marketing platform, next week for
a live webinar where they will share five strategic imperatives for
brands looking to create more authentic, human-centric travel
experiences. Register now to learn practical techniques to help
travel brands cut through the noise and create better marketing
experiences that will increase engagement and bookings for
important traveler segments.
WHAT:
Webinar: 5 Ways to Humanize the Travel Booking Experience
WHEN:
2 p.m. EST on Thursday, Nov. 10
WHERE:
Register online at Olapic.com
WHO:
Hosted by Adam Gerstel, Travel Account
Executive at Olapic, and Bill Sears, VP of Enterprise Strategy at
Rocket Fuel
ADDITIONAL INFORMATION: 78% of millennials prefer to
spend their money on experiences over material possessions,
according to a Harris survey. This is good news for the travel
industry, but keeping travelers engaged and driving consumers to
book travel has never been more complex. To solve this challenge,
many travel brands are moving away from a segment-based approach
and turning to content produced by travelers to identify moments
that matter in the booking journey. This approach is made up of
five strategic imperatives that will be discussed in more detail
during the webinar, including:
1. Why brands can no longer rely on past
behavior to indicate future performance.
2. How brands can keep travelers on-site to
collect more valuable first party data.
3. Why brands should focus on human-centric,
not channel-centric, booking experiences.
4. Why brands need to think holistically
about traveler experience and identify moments to upsell or
delight.
5. How to use photos from travelers to
identify trends and make more intelligent marketing decisions.
ABOUT ROCKET FUEL
Rocket Fuel applies artificial intelligence and big data to
predict the potential of every moment and make marketing more
meaningful and accountable. Headquartered in Redwood City,
California, the company has more than 20 offices worldwide and
trades on the NASDAQ Global Select Market under the ticker symbol
“FUEL.” Rocket Fuel, the Rocket Fuel logo, Moment Scoring,
Advertising That Learns and Marketing That Learns are trademarks or
registered trademarks of Rocket Fuel Inc. in the United States and
other countries.
ABOUT OLAPIC
Olapic is the leading visual marketing platform for collecting,
curating, permissioning, and showcasing consumer-generated photos
across marketing channels. Olapic collects consumer photos and
videos from social media sites including Instagram, Vine, Twitter
and Tumblr to help brands and retailers significantly increase
sales and marketing campaign performance by creating more authentic
brand experiences. Olapic is headquartered in New York City with
offices in California, Cordoba, Argentina, The United Kingdom,
France and Germany. For more information on Olapic, visit
www.olapic.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20161104005794/en/
For Rocket Fuel:Bethany Mullinix,
415-817-9990bethany.mullinix@biteglobal.com
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