TIDMGAN
LONDON STOCK EXCHANGE (LSE): GAN
GAN Partners with Oneida Indian Nation to launch Simulated
GamingT for Turning Stone Resort Casino in upstate New York in
early 2017.
GAN's Simulated GamingT to be integrated with Konami SYNKROST
CMS & Rewards Program
London & Dublin | September 9, 2016: GAN plc ("GAN" or the
"Company"), an award-winning developer and supplier of
enterprise-level B2B Internet gaming software, services and online
gaming content in the United States, announces it has partnered
with one of the longest-standing Native American casino operators
in America to launch GAN's proprietary enterprise-grade social
gaming solution: Simulated GamingT.
Turning Stone Resort Casino ("the Client") is a major
destination for residents of central New York State and has been
operational since 1993. This 23-year old casino is owned and
operated by the Oneida Nation headquartered in Verona, New York.
This partnership was previously announced by GAN on June 20, 2016
without disclosing the identity of the client.
Following an extensive diligence process, GAN was selected for
their deep capabilities in providing both real money and social
gaming experiences from a singular technology platform together
with the ability to deliver a custom-designed website/App wholly
integrated into their on-property loyalty program and Konami
Gaming's SYNKROST casino management system.
Highlights
-- The Client is the second US client in the populous State of New York
and the fourth major Native America US client secured to
date.
-- GAN will bring to their highly engaged patrons the Simulated Gaming
experience in early 2017 integrated into the on-property
rewards
program operated by the Client in reliance upon the Konami
Gaming
SYNKROST casino management system. This will be the first
Simulated
GamingT deployment integrated with Konami Gaming's SYNKROST
casino
management system.
-- Simulated Gaming delivers a host of entertainment and marketing
communication tools, enabling the Client to engage their loyalty
base
and new players with unprecedented levels of efficiency and at
reduced
costs from traditional media engagement.
-- Simulated GamingT is an innovative Internet gaming service designed by
GAN specifically for land-based US casinos, offering a
gaming-as-entertainment experience across web, mobile and VR
together
offering over 200 casino slot and table games, including
poker,
backgammon, gin rummy, poker dice, blackjack tournaments and
slot
tournaments.
Management Commentary
Dermot Smurfit, CEO of GAN commented:
"We are truly privileged to bring online the Oneida Indian
Nation's Turning Stone Resort Casino, one of the longest-standing
Native American casinos in the North Eastern United States. We
expect to greatly strengthen Turning Stone's patron relationships
in an increasingly competitive regional market. Placing Turning
Stone's highly-regarded loyalty program at the heart of the
consumer proposition will likely result in high levels of online
engagement from an audience of casino patrons who are already
highly promiscuous online with competing social casinos."
FAQ's about GAN's Simulated GamingT
-- Launched in the US by GAN in January 2014, Simulated GamingT has
proven to monetize Internet traffic to existing websites
operated by
land-based US casinos with average revenue per daily active
user
(ARPDAU) of $2.75 in 2014 and $2.32 in 2015, as against an
original
estimate of $0.60, greatly exceeding equivalent numbers reported
by
Social Casino operators on Facebook.
-- Supported by 102 months of operating data across seven (7) major US
casinos' deployments, Simulated GamingT is now proven to
drive
increased visitation on-property and in 2014 delivered on
average a
28% uplift in on-property theoretical win from increased
visitation by
existing patrons who also engage with Simulated GamingT
online.
-- US casino operators report up to 50% of their surveyed casino patrons
are already engaged in playing Social Casinos on Facebook.
Simulated
GamingT enables land-based US casinos access to the Social
Casino
market worth $3.3 billion annually worldwide in 2015 (source:
Eilers &
Krejcik Gaming, LLC) and is proven to increase property
visitation
among existing patrons, reactivate lapsed patrons bringing them
back
on-property and drive acquisition of new patrons from outside
the
typical drive distance to the property.www.GAN.com
For further information please contact:
GAN FTI Consulting
Dermot Smurfit Mark Kenny/Jonathan Neilan/Meanie Farrell
Chief Executive Officer
+44 (0) 20 7292 6262 +353 1 6633686
dsmurfit@GAN.com GAN@fticonsulting.com
Davy
John Frain / Roland French
+353 1 679 6363
GAN | Overview
GAN is a leading developer and supplier of enterprise-level
Business to Business gaming software systems and online gaming
content. GAN is listed on the ESM Market of the Irish Stock
Exchange and the AIM Market of the London Stock Exchange under the
ticker: GAME
The Company has developed an Internet gaming enterprise software
system, GameSTACKT, which it licences to online and land-based
gaming operators as a turn-key technology solution for both
regulated real-money and simulated online gaming. The Internet
Gaming System, developed in London under a UK Gaming Commission
licence, is certified to the highest technical standards currently
required by gaming regulators.
GAN is also a leading developer of proprietary online games with
a complementary business converting offline casino slot machines
and table games into online equivalents on behalf of major
land-based slot machine manufacturers including Aristocrat, Konami,
Multimedia Games, Incredible Technologies, GamoMat, Reel Time
Gaming, High Flyer Games, DEQ Systems Corp (EZ BACCARAT®) and
Ainsworth.
GAN has an established business in Europe, licensing gaming
content to UK, Spanish and Italian gaming operators including
Bet365, William Hill, Rank, Lottomatica, Sisal MatchPoint and
SNAI.
In the United States, GAN has partnered with Betfair Plc to
provide its Internet Gaming System following the introduction of
regulated real-money online gaming in New Jersey in November 2013.
In New York, GAN has launched a Simulated GamingT website via
www.EmpireCityCasino.com in September 2014. In Pennsylvania, GAN
launched a Simulated GamingT website www.ParxOnline.com in March
2015 with on-property real money mobile gaming anticipated in 2015.
In March 2015 Maryland Live! Casino in Maryland chose GAN to
upgrade their existing free-to-play website to a monetized
Simulated GamingT website, soft-launched in July 2015 and launched
integrated with their casino management system in November 2015. In
September 2015 major Californian Tribal casino operator San Manuel
chose GAN's Simulated GamingT launched in November 2015. In October
2015 American Casino & Entertainment Properties (ACEP) chose
GAN's Simulated GamingT launched in December 2015. In December 2015
Borgata Casino Hotel & Spa chose GAN's Simulated GamingT
launching in H1 2016. Also in December 2015 Lady Luck Interactive,
a wholly-owned subsidiary of Isle of Capri Corporation, chose GAN's
Simulated GamingT launching in H1 2016. In February 2016 Rock
Gaming (re-branded as Jack Entertainment) chose GAN's Simulated
GamingT to support their Ohio-based casino properties launching
online in H1 2016. In March 2016 an undisclosed major casino
operator in the North East chose GAN's Simulated GamingT launching
in H2 2016. In April 2016 major Tribal casino operator Chickasaw
Nation chose GAN's Simulated GamingT launching in late 2016. In
June 2016 Tribal casino operator TurningStone Casino Resort chose
GAN's Simulated GamingT launching in early 2017. In July 2016 an
anonymous multi-property commercial casino operator in the United
States chose GAN's Simulated GamingT launching in late 2016.
In March 2016 GAN launched its first virtual reality (VR)
Simulated Gaming application containing authentic Class III slot
machines compatible with Oculus Rift VR headsets and available to
download from New York's Empire City Casino Simulated Gaming
desktop website located at http://play.EmpireCityCasino.com.
GAN will be showing their complete portfolio of real money
Regulated Gaming, Simulated Gaming and an 'early access' version of
their Simulated Gaming VR casino at the world's largest gaming
industry trade show G2E September 26-29 held in Las Vegas.
Investors and other interested parties should reach out via
hello@gan.com to schedule at visit at GAN's stand number 1416.
View source version on businesswire.com:
http://www.businesswire.com/news/home/20160908006454/en/
This information is provided by Business Wire
(END) Dow Jones Newswires
September 09, 2016 02:00 ET (06:00 GMT)
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