Nicki’s signature style and creativity inspires
new free-to-play mobile game
Glu Mobile Inc. (NASDAQ:GLUU), a leading global developer and
publisher of free-to-play games for smartphone and tablet devices,
today announced the company will partner with hip-hop superstar
Nicki Minaj on the development of a new mobile game. The exclusive
agreement covers Minaj’s name, likeness, voice, and creative
direction to develop a one-of-a-kind digital experience for
players. Glu expects to launch the game worldwide in the summer of
2016.
“I am thrilled to welcome the undisputed queen of hip-hop, Nicki
Minaj, to Glu’s growing list of celebrity partners,” said Niccolo
de Masi, Glu Chairman and CEO. “Nicki brings to Glu her audience of
over 100 million* social followers and a new music category. We
look forward to combining Nicki’s distinctive style and massive
global appeal with Glu’s celebrity social gaming expertise.”
Following the release of her first studio album in 2010, Nicki
Minaj became the first female solo performer to have seven singles
on the Billboard Hot 100 list, simultaneously. Her achievements
have been recognized industry-wide by accolades including four
American Music Awards, eight BET Awards, four Billboard Music
Awards, two MTV Music Video Awards, and many others. In addition to
her success in music, Nicki Minaj has become the face of several
cosmetics, electronics, and retail brands along with releasing her
own fashion line and fragrance. Minaj previously spent time as a
judge for the world-renowned television singing competition
American Idol, was a featured performer at the 2012 Super Bowl,
appeared in the feature film The Other Woman, and has a starring
role in the upcoming MGM film Barbershop 3. In 2014, she released
her third album, The Pinkprint, which was critically acclaimed by
both fans and critics, spawning several chart topping singles.
Glu will provide additional details on the game’s development
and Nicki Minaj’s involvement at a later date. With the addition of
Nicki Minaj, Glu’s celebrity gaming platform is now supported by
nearly 650 million** total social followers.
*Nicki Minaj’s social audience as of August 3, 2015: 42.3
million on Facebook, 20 million on Twitter, 30.4 million on
Instagram, 9.1 million on Vevo, and 163.4 thousand on Vine. There
is some fan overlap among these social channels.
**Based on the combined Facebook, Twitter, Instagram, Vevo, and
Vine audiences of Katy Perry, Kendall and Kylie
Jenner, Kim Kardashian West, Nicki Minaj, Britney Spears, and
Statham as of August 3, 2015. There is some fan overlap among
these social channels and celebrities.
###
Cautions Regarding Forward-Looking
Statements
This press release contains certain "forward-looking statements"
related to the business of Glu Mobile Inc., including statements
regarding the expected launch date, features and distribution
breadth of the game Glu is developing with Nicki Minaj and that we
look forward to combining Nicki’s distinctive style and massive
global appeal with Glu’s celebrity social gaming expertise. Such
forward-looking statements involve known and unknown risks and
uncertainties, including, but not limited to, the risk that we do
not realize the expected benefits from our agreement with Nicki
Minaj or that we are unable to capitalize on her social media
following; the risk that consumer demand for smartphones, tablets
and next-generation platforms does not grow as significantly as we
anticipate or that we will be unable to capitalize on any such
growth; the risk that we do not realize a sufficient return on our
investment with respect to our efforts to develop free-to-play
games for smartphones, tablets and next-generation platforms; and
the risk of product delays. Certain of these risks and
uncertainties are or will be described in greater detail in our
public filings with the SEC. Glu is not under obligation to (and
expressly disclaims any such obligation to) update or alter its
forward-looking statements whether as a result of new information,
future events or otherwise.
About Glu Mobile
Glu Mobile (NASDAQ:GLUU) is a leading global developer and
publisher of free-to-play games for smartphone and tablet devices.
Glu is focused on creating compelling original IP games such as
CONTRACT KILLER, COOKING DASH, DEER HUNTER, DINER DASH, DINO
HUNTER: DEADLY SHORES, ETERNITY WARRIORS, FRONTLINE COMMANDO,
RACING RIVALS, and TAP SPORTS BASEBALL, and branded IP games
including KIM KARDASHIAN: HOLLYWOOD, ROBOCOP: THE OFFICIAL GAME,
TERMINATOR GENYSIS: REVOLUTION, and MISSION IMPOSSIBLE: ROGUE
NATION on the App Store, Google Play, Amazon Appstore, Facebook,
Mac App Store, and Windows Phone. Glu’s unique technology platform
enables its titles to be accessible to a broad audience of
consumers globally. Founded in 2001, Glu is headquartered in San
Francisco with major U.S. offices outside Seattle and in Long
Beach, and international locations in Canada, China, India, Japan,
Korea, and Russia. Consumers can find high-quality entertainment
wherever they see the ‘g’ character logo or at www.glu.com. For
live updates, please follow Glu via Twitter at
www.twitter.com/glumobile or become a Glu fan at
www.facebook.com/glumobile.
CONTRACT KILLER, COOKING DASH, DEER HUNTER, DINER DASH, DINO
HUNTER: DEADLY SHORES, ETERNITY WARRIORS, FRONTLINE COMMANDO,
RACING RIVALS, TAP SPORTS BASEBALL, GLU, GLU MOBILE and the 'g'
character logo are trademarks of Glu Mobile Inc. or its
subsidiaries.
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version on businesswire.com: http://www.businesswire.com/news/home/20150804006608/en/
Glu Mobile Inc.Jason Enriquez, 415-800-6263PR@glu.com
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