Oh S#&%! Groupon Tackles Last-Minute Holiday Shopping For the Forgetful
15 December 2017 - 4:35AM
Business Wire
New ad campaign in conjunction with OKRP
promotes Groupon’s instant, last-minute gifting options
You know that moment when you remember who you forgot to get a
present for on your shopping list? Groupon––the only holiday
shopping destination that offers instant, last-minute gifting
options for everyone on your list ranging from paint classes to
sushi nights to no-chip manicures to family activities––does. And
most likely it’s in the middle of the night when you wake up in a
panic as the heroine from Groupon’s new holiday ad campaign
realizes “Oh S#&%, I didn’t get a present for everybody… and
they’ll be pissed.”
This press release features multimedia. View
the full release here:
http://www.businesswire.com/news/home/20171214006097/en/
You know that moment when you remember
who you forgot to get a present for on your shopping list?
Groupon––the only holiday shopping destination that offers instant,
last-minute gifting options for everyone on your list ranging from
paint classes to sushi nights to no-chip manicures to family
activities––does. (Graphic: Business Wire)
The ads, created with O’Keefe Reinhard & Paul, appeal to
forgetful shoppers and remind them that Groupon has experiences for
everyone on their list. And with instant gifting, they can finish
up their shopping and go back to a restful night’s sleep. According
to the National Retail Federation, only one in 10 Americans
complete their holiday shopping by mid December with indecisiveness
over what to buy ranking as the number one cause.
“This campaign celebrates what sets us apart from all other
holiday shopping destinations––the ability to instantly gift
amazing local experiences from small businesses in your community,”
said Jon Wild, vice president of North America marketing, Groupon.
“We have the distinctive ability to be the idea last-minute gifting
source for shoppers with our wide variety of activities,
restaurants, beauty services and more. Plus, we provide a seamless
savings experience for the gift-giver.”
The last-minute gifting campaign continues Groupon’s use of
celebratory musical storytelling with lyrics set to up-tempo polka
tunes. The ads, running on television, online video and radio
through Christmas, are an extension of Groupon’s broader holiday
campaign that launched in early November.
“We have built a unique voice for the Groupon brand that is
instantly recognizable with its use of orchestral music and
operatic rhyme,” explained Matt Reinhard, Chief Creative Officer at
OKRP. “This year we saw an opportunity to leverage our musical
storytelling to promote Groupon’s deep local offerings as the
perfect antidote to the last minute gifter while also celebrating
the great deals they offer.”
Groupon has built one of the largest local marketplaces of its
kind offering a wide range of local goods, services and experiences
to consumers while helping small local businesses grow. A recent
Groupon survey on consumer shopping preferences which revealed that
more than two-thirds of shoppers prefer to shop locally.
All Groupon holiday spots can be found via the Groupon YouTube
channel. Blackwood Seven is handling the media buy for the
campaign.
To view Groupon's entire collection of holiday gifts, visit the
popular gift shop here https://www.groupon.com/occasion/gift-shop.
In addition, Groupon has put together gift guides for everyone in
your life, including ideas for men, women, kids, BFFs and more.
"Groupon" is a registered trademark of Groupon, Inc. All other
names used may be trademarks owned by their respective holders.
About Groupon
Groupon (NASDAQ: GRPN) is building the daily habit in local
commerce, offering a vast mobile and online marketplace where
people discover and save on amazing things to do, see, eat and buy.
By enabling real-time commerce across local businesses, travel
destinations, consumer products and live events, shoppers can find
the best a city has to offer.
Groupon is redefining how small businesses attract and retain
customers by providing them with customizable and scalable
marketing tools and services to profitably grow their
businesses.
To download Groupon's top-rated mobile apps, visit
www.groupon.com/mobile. To search for great deals or subscribe to
Groupon emails, visit www.groupon.com. To learn more about the
company’s merchant solutions and how to work with Groupon, visit
www.groupon.com/merchant.
About OKRP
Chicago-based O’Keefe Reinhard & Paul (www.okrp.com),
Advertising Age’s “Small Agency of the Year” 2015, is a new model
advertising agency that delivers big agency brand creativity with
startup ingenuity. With its belief that success as a new model
agency relies on the ability to be nimble and to bring together the
best talent for its clients, O’Keefe Reinhard & Paul has
practiced the “high art of selling” on behalf of clients such as
Chili’s, Groupon, Gildan, Big Lots, YUM! Brands, Ace Hardware and
Turtle Wax, among others. The independent agency is supported with
minority backing from the Interpublic Group of Companies.
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version on businesswire.com: http://www.businesswire.com/news/home/20171214006097/en/
GrouponNick
Halliwell312-999-3812nhalliwell@groupon.comorOKRPToni
Lee203-761-1292toni@tonileepr.com
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