New Groupon and Square Partnership Allows Local Merchants to Create Groupon Campaigns Directly from the Square App Marketplace
05 November 2021 - 10:19PM
Business Wire
Integration between local commerce leaders also
enables merchants to leverage Square Appointments booking
capabilities for their Groupon campaigns
Today, Groupon, the go-to destination for local experiences, and
Square announced a partnership that makes it easy for local
merchants to leverage Square’s App Marketplace to create marketing
campaigns on Groupon to promote their businesses. The integration
will also allow Square’s Beauty and Wellness and Things to Do
merchants to leverage the booking capabilities of Square
Appointments for any Groupon campaigns they create, making the
customer journey from purchase to booking to redemption more
seamless.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20211105005466/en/
A new partnership between Groupon and
Square enables local merchants to create Groupon campaigns directly
from the Square App Marketplace. (Graphic: Business Wire)
“We’re laser-focused on improving the merchant experience, and
by teaming up with Square, we are creating a new ecosystem that
will make it easier than ever for the local businesses that use
Square to launch new campaigns on Groupon,” said Groupon’s Chief
Commercial Officer Brian Fields. “In addition, this partnership
is aligned with our goals to lower merchant acquisition costs
through self-service, expand inventory and improve the merchant and
customer experiences. This partnership is another great example of
how we’re bringing more high quality, bookable inventory to the
Groupon marketplace, and we’re excited to explore other
opportunities in the future with Square to help local
merchants.”
Since the launch of the company’s growth strategy, Groupon has
demonstrated progress by:
- Making wholesale changes to the way it works with merchants to
bring more high-quality, restriction-free inventory onto the
Groupon platform
- Expanding merchant self-service capabilities to make it easier
for local businesses to create, update and manage their
campaigns
- Launching a new user experience in North America to bring the
company’s expanded inventory front and center
- Kicking off a new brand campaign titled “Grab Life by the
Groupon” that repositions the Groupon brand as the go-to
destination for local experiences
“By partnering with Groupon, Square is providing sellers with
access to the tools they need to promote their businesses, attract
new customers, and increase sales," said Willem Ave, GM of
Square Appointments. “Square's Booking API enables businesses
to unlock a new, integrated channel to drive round-the-clock
bookings, while also offering enhanced customer experience to
buyers who can now seamlessly purchase and book appointments all
from one place.”
The ability to connect directly with Groupon via Square is now
available to all Square merchants in the United States. Local
businesses interested in taking advantage of the partnership can do
so through the following steps:
- Visit the Groupon app under the Marketing & Analytics
category of the Square App Marketplace
- Create or Connect their Groupon Merchant account and sync with
Square Seller account
- Choose the right Groupon campaign structure that meets the
needs of your business and launch your pay-for-performance
promotion to Groupon’s 15 million active customers in North
America*
- Leverage Groupon’s proprietary Merchant Advisor Tool to gain
insights on performance and new recommendations to drive further
growth
Groupon and Square are exploring ways to launch their
partnership in other countries and expand the combined feature set
to more types of businesses in the future.
*As of Sept. 30, 2021
Note on Forward-Looking Statements
The statements contained in this release that refer to plans and
expectations for the next quarter, the full year or the future are
forward-looking statements within the meaning of Section 27A of the
Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended, including statements
regarding our future results of operations and financial position,
business strategy and plans and our objectives for future
operations. The words "may," "will," "should," "could," "expect,"
"anticipate," "believe," "estimate," "intend," "continue" and other
similar expressions are intended to identify forward-looking
statements. We have based these forward looking statements largely
on current expectations and projections about future events and
financial trends that we believe may affect our financial
condition, results of operations, business strategy, short-term and
long-term business operations and objectives, and financial needs.
These forward-looking statements involve risks and uncertainties
that could cause our actual results to differ materially from those
expressed or implied in our forward-looking statements. These
forward-looking statements involve risks and uncertainties that
could cause our actual results to differ materially from those
expressed or implied in our forward-looking statements. Such risks
and uncertainties include, but are not limited to, effects of the
ongoing COVID-19 pandemic or other pandemics or disease outbreaks
on our business; our ability to execute, and achieve the expected
benefits of, our go-forward strategy; execution of our business and
marketing strategies; volatility in our operating results;
challenges arising from our international operations, including
fluctuations in currency exchange rates, legal and regulatory
developments in the jurisdictions in which we operate; global
economic uncertainty; retaining and adding high quality merchants;
retaining existing customers and adding new customers; competing
successfully in our industry; providing a compelling mobile
experience for our customers; managing refund risks; retaining and
attracting members of our executive team and other qualified
personnel; customer and merchant fraud; payment-related risks; our
reliance on email, internet search engines and mobile application
marketplaces to drive traffic to our marketplace; cybersecurity
breaches; maintaining and improving our information technology
infrastructure; reliance on cloud-based computing platforms;
completing and realizing the anticipated benefits from
acquisitions, dispositions, joint ventures and strategic
investments; lack of control over minority investments; managing
inventory and order fulfillment risks; claims related to product
and service offerings; protecting our intellectual property;
maintaining a strong brand; the impact of future and pending
litigation; compliance with domestic and foreign laws and
regulations, including the CARD Act, GDPR and regulation of the
Internet and e-commerce; classification of our independent
contractors or employees; exposure to greater than anticipated tax
liabilities; adoption of tax legislation; our ability to raise
capital if necessary; risks related to our access to capital and
outstanding indebtedness, including our convertible senior notes;
our common stock, including volatility in our stock price; our
ability to realize the anticipated benefits from the capped call
transactions relating to our convertible senior notes; and those
risks and other factors discussed in Part I, Item 1A. Risk Factors
of our Annual Report on Form 10-K for the year ended December 31,
2020 and Part II, Item 1A. Risk Factors of our Quarterly Reports on
Form 10-Q for the quarters ended March 31, 2021, June 30, 2021 and
September 30, 2021, and our other filings with the Securities and
Exchange Commission (the "SEC"), copies of which may be obtained by
visiting the company's Investor Relations web site at
investor.groupon.com or the SEC's web site at www.sec.gov.
Groupon's actual results could differ materially from those
predicted or implied and reported results should not be considered
an indication of future performance.
You should not rely upon forward-looking statements as
predictions of future events. Although Groupon believes that the
expectations reflected in the forward-looking statements are
reasonable, it cannot guarantee that the future results, levels of
activity, performance or events and circumstances reflected in the
forward-looking statements will be achieved or occur. Moreover,
neither Groupon nor any other person assumes responsibility for the
accuracy and completeness of the forward-looking statements. The
forward-looking statements reflect our expectations as of the date
of this release. We undertake no obligation to update publicly any
forward-looking statements for any reason after the date of this
release to conform these statements to actual results or to changes
in our expectations.
About Groupon: Groupon (NASDAQ: GRPN) is an experiences
marketplace where consumers discover fun things to do and local
businesses thrive. For our customers, this means giving them an
amazing selection of experiences at great values. For our
merchants, this means making it easy for them to partner with
Groupon and reach millions of consumers around the world.
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Groupon Nick Halliwell Press@groupon.com
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