Intricately designed, handcrafted sculptures feature new
Goodyear Assurance WeatherReady 2 tire tread
AKRON,
Ohio, Jan. 9, 2025 /PRNewswire/ -- Goodyear
(NASDAQ: GT) will return to the iconic Goodyear Cotton Bowl Classic
in 2025 with an exciting blend of tradition, innovation, and
cutting-edge technology. Continuing its decades-long connection
with college football, Goodyear's involvement in the 2025 College
Football Playoff Semifinal at the 89th Goodyear Cotton
Bowl Classic will feature a tribute to the passion and energy of
the game through dynamic tire art, on-site activations and a
showcase of its newest tire technology.
In celebration of The Ohio State
University and the University of
Texas meeting in this season's 2025 Goodyear Cotton Bowl
Classic, two unique pieces of tire art will feature custom designs
that highlight the uniqueness of each team's helmet while also
showcasing the cutting-edge tread patterns and all-season
capabilities of the Goodyear Assurance WeatherReady® 2.
This striking visual display represents Goodyear's commitment to
performance and reliability, both on the field and on the road.
Each intricate, Goodyear tire-fabricated helmet sculpture stands
5 ½ feet tall and weighs 200 pounds. It took Blake McFarland, Goodyear's commissioned tire
artist and former minor league baseball player, over 400 hours to
handcraft these one-of-a-kind sculptures from more than 90
Goodyear-branded tires and 3,600 hidden staples.
"The Goodyear Cotton Bowl Classic is an exciting event. We are
proud to join The University of Texas
and The Ohio State University as a part
of this celebration of excellence," said Ryan Waldron, President, Americas. "Our tire art
tradition continues to evolve, and with the Goodyear Assurance
WeatherReady 2 tire being a key part of Goodyear's tire lineup, we
are thrilled to showcase its design and performance capabilities
while honoring the spirit of college football and the journey
everyone takes to get to today's game."
The larger-than-life team helmets will serve as the centerpiece
for many Goodyear Cotton Bowl Classic festivities, including photo
opportunities for fans leading up to the game on Friday, Jan. 10 at AT&T Stadium in
Arlington, Texas. The sculptures
will be donated to their respective schools following the game for
display on campus.
In addition to the tire art, Goodyear will bring an interactive
experience to fans at the Cotton Bowl Classic with a Goodyear
Mobile tire installation van. The van will offer attendees the
opportunity to learn more about Goodyear's ability to install tires
in their preferred location and Goodyear's newest products,
including the Assurance WeatherReady 2 tire designed to provide
superior all-season traction, wet performance and long-lasting
durability.
Also on display for fans to experience firsthand the performance
and reliability that have made Goodyear a trusted name in the tire
industry: NASCAR's Garage 56 vehicle, the ABB NASCAR EV Prototype
and the Tire Rack One Lap of America winning vehicle, equipped with
the Goodyear Eagle F1 SuperCar 3 tires that bested competition as
it completed the 4,000-mile trip across the country. Last year's
One Lap of America victory served as a perfect example of the
innovation and endurance that Goodyear tires deliver, from the
racetrack to everyday roadways.
"As the official tire of the Cotton Bowl Classic and a brand
with deep ties to college football, Goodyear is excited to provide
fans and consumers a chance to experience our premium products up
close," added Waldron. "From the tire art to our tire displays and
vehicles, we're looking forward to a memorable and engaging
experience at the 2025 Cotton Bowl Classic."
Goodyear has a rich history in college football dating back when
the iconic Goodyear Blimp, celebrating its 100th
anniversary this year, pioneered aerial coverage over the Rose Bowl
in 1955. The Goodyear Cotton Bowl Classic hosts marquee matchups as
a part of the College Football Playoff bowl, hosting either a CFP
Semifinal or Quarterfinal matchup on an annual basis. The
89th Goodyear Cotton Bowl Classic marks Ohio State's fourth appearance and Texas' 23rd appearance.
The eighth-seeded Ohio State and the
fifth-seeded Texas will compete to
advance to the College Football Playoff National Championship when
the 89th Goodyear Cotton Bowl Classic College Football
Playoff semifinal matchup kicks off on ESPN on Friday, Jan. 10, at 7:30
p.m. EST.
About The Goodyear Tire & Rubber Company
Goodyear is one of the world's largest tire companies. It
employs about 71,000 people and manufactures its products in 54
facilities in 21 countries around the world. Its two Innovation
Centers in Akron, Ohio, and
Colmar-Berg, Luxembourg, strive to
develop state-of-the-art products and services that set the
technology and performance standard for the industry. For more
information about Goodyear and its products, go to
www.goodyear.com/corporate.
CONTACT:
EMILY
CROPPER
330.796.3823
EMILY_CROPPER@GOODYEAR.COM
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SOURCE The Goodyear Tire & Rubber Company
