BEYBLADE Franchise Launches World Tour to Find
the Ultimate BEYBLADE BURST Master with National Tournaments
Leading to Worldwide Event
This year, the legendary BEYBLADE franchise hits the global
stage and invites Bladers to prepare for the ultimate battle event
at the 2018 BEYBLADE BURST World Championship. Global play and
entertainment company Hasbro, Inc. (NASDAQ:HAS) has teamed up with
SUNRIGHTS INC., d-rights Inc. and TOMY Company, Ltd. on a quest to
find the greatest BEYBLADE BURST Bladers from around the world, and
will bring them together for the BEYBLADE BURST World Championship,
held at Kidexpo in Paris, France on November 3, 2018.
This press release features multimedia. View
the full release here:
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Hasbro teams up with SUNRIGHTS INC.,
d-rights Inc. and TOMY Company, Ltd. on a quest to find the
greatest BEYBLADE BURST Bladers from around the world at the
BEYBLADE BURST World Championship held at Kidexpo in Paris, France
on November 3, 2018. (Photo: Business Wire)
A worldwide phenomenon originating in Japan in 1999, the
BEYBLADE brand is in its third generation, with two series to date;
BEYBLADE BURST and BEYBLADE BURST EVOLUTION. Today, the BEYBLADE
BURST brand continues to be the ultimate battling experience with
more than 10 million tops sold in generation 3 in over 20 countries
(within Hasbro territories). The BEYBLADE BURST Starter Pack was
one of the hottest toys in 2017, according to NPD, the BEYBLADE
BURST Starter Pack was the #1 item in the Action Figures &
Accessories Supercategory category in G9 based on total sales in
2017*. Bladers are also enjoying digital battling in the BEYBLADE
BURST App, which has had over 300 million battles since the app
launched in Fall 2016.
In 2018, Bladers ages 8-13 will put their skills to the test
during a series of national BEYBLADE BURST tournament events and
then battle for the chance to claim the coveted title of BEYBLADE
BURST World Champion during the epic head-to-head competition in
Paris.
“BEYBLADE is a global phenomenon, earning a dedicated following
of passionate and enthusiastic fans who enjoy the competition,
strategy, skill and fun,” said Tom Warner, senior vice president of
marketing at Hasbro, Inc. “We’re excited to bring our BEYBLADE fans
from around the world together at the World Championship, and look
forward to celebrating the competition as we search for the
ultimate BEYBLADE BURST Master.”
“Our fans bring the BEYBLADE franchise to life, and we’re
thrilled to host immersive, BEYBLADE BURST battles throughout the
world for these amazing Bladers to showcase their skills,” says Kaz
Soeda, managing director at SUNRIGHTS INC.
The journey to the 2018 BEYBLADE BURST World Championship will
begin with a series of BEYBLADE BURST National Championships in
multiple countries from March to September, where Bladers will
compete for the opportunity to represent their country on the world
stage. Winners from each country will face off at the BEYBLADE
BURST World Championship in Paris, with one victor ultimately
claiming glory and being crowned the BEYBLADE BURST World
Champion.
Bladers can practice their skills in preparation for the
tournaments with Hasbro’s dynamic BEYBLADE BURST product line,
featuring the new BEYBLADE BURST SWITCHSTRIKE tops which allow fans
to switch up their striking powers and customize the course of
battle. To further hone their skills, fans can download the
BEYBLADE BURST app (available in the in the App Store and Google
Play for supported iOS and Android devices) and join the more than
300 million online battles that have taken place around the world
while testing out different top combinations in head-to-head battle
or in multi-player tournament mode.
The BEYBLADE franchise was inspired by traditional Japanese
battling tops called "Bei-Goma” and was originally created in 1999
by TOMY Company, Ltd. as a modern battling top system. SUNRIGHTS
INC., the fast-growing New York based entertainment arm of Japanese
production company d-rights Inc., handles the distribution of
broadcast, non-toy merchandising and promotional rights for
BEYBLADE BURST outside of Asia.
To learn more about the BEYBLADE BURST World Championship and
the upcoming National events, please visit
http://www.worldtour.beyblade.com. Fans can also stay updated on
the latest BEYBLADE information on social media at Facebook,
YouTube, Twitter and Instagram.
Manufactured under license from TOMY Company, Ltd. ®*and/or TM*
& © 2018 Hasbro. All Rights Reserved. TM & ® denote U.S.
Trademarks. ©Hiro Morita, BBBProject, TV TOKYO
About
HasbroHasbro (NASDAQ:HAS) is a global play and
entertainment company committed to Creating the World's Best
Play Experiences. From toys and games to television, movies,
digital gaming and consumer products, Hasbro offers a variety of
ways for audiences to experience its iconic brands, including NERF,
MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE and
MAGIC: THE GATHERING, as well as premier partner brands. Through
its entertainment labels, Allspark Pictures and Allspark Animation,
the Company is building its brands globally through great
storytelling and content on all screens. Hasbro is
committed to making the world a better place for children and their
families through corporate social responsibility and philanthropy.
Hasbro ranked No. 1 on the 2017 100 Best Corporate Citizens list
by CR Magazine, and has been named one of the World’s Most
Ethical Companies® by Ethisphere Institute for the
past seven years. Learn more at www.hasbro.com, and follow us
on Twitter (@Hasbro & @HasbroNews) and Instagram
(@Hasbro).
About SUNRIGHTS
INC.SUNRIGHTS, INC. is an entertainment rights
management company backed by one of the top advertising agencies
in Japan, Asatsu DK, and the trading conglomerate Mitsubishi
Corp. Located in New York City, SUNRIGHTS directly manages the
development of intellectual property globally outside of Asia.
Learn more about us at http://sunrights-inc.com.
About d-rights Inc.d-rights,
Inc. is a key player in international production of animated
content for families and children globally. It is recognized for
brands such as Beyblade, B-Daman, and Scan2Go. d-rights manages
every aspect of content creation from production to distribution,
financing, marketing and product licensing. Co-owned by Asatsu-DK
Inc. (ADK) who distributes popular titles including "Yu-Gi-Oh!",
"Doraemon", "Crayon Shin-chan" and "One piece", and Mitsubishi
Corporation, d-rights assumes a key role in the global business.
Check our properties at http://www.d-rights.com.
About TOMY Company, Ltd.TOMY
is a comprehensive toy and content company that produces a wide
variety of products and characters for people of all ages and
nationalities, and has more than 90 year of history since its
founding. Generations of families have enjoyed our all-time
favorites such as Plarail,
Tomica, and Licca, and such toy lines
as Beyblade and Transformers have become genuine
global phenomena. As a 21st century toymaker TOMY will continue to
make products which reflect the changing times as we fulfill our
Corporate Mission which is to “create new value from
play” for people all over the world.
HAS-B
View source
version on businesswire.com: http://www.businesswire.com/news/home/20180313005820/en/
Hasbro, Inc.Nicole Agnello, 401-727-5947Global
CommunicationsNicole.Agnello@hasbro.comorSunrights, Inc.Natasha
Khavin Gross, 646-284-9806natasha.gross@sunrights-inc.com
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