The Honest Company Announces Appointment of Pete Gerstberger to Chief Digital and Strategy Officer
16 September 2021 - 5:00AM
Business Wire
The Honest Company, (NASDAQ: HNST), a digitally native,
mission-driven brand focused on leading the clean lifestyle
movement, announced today that Pete Gerstberger will join the
company as its chief digital and strategy officer effective October
4.
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Pete Gerstberger joins The Honest Company
as its chief digital and strategy officer (Photo: Business Wire)
https://www.linkedin.com/in/gerstberger/
“Pete’s extensive experience across the digital, tech and
product development disciplines makes him an invaluable addition to
the team as we continue to strengthen our omnichannel strategy,”
said Nick Vlahos, The Honest Company CEO. “At Honest, we’re
committed to expanding our reach as the modern CPG company and our
digital strategy is an integral part of how we do that.”
Gerstberger will be charged with continuing to grow the
company’s unique omnichannel strategy and utilizing Honest
Omni-Analytics™ and insights to drive the digital business. As a
member of the executive team, he will also be a key voice in moving
the corporate strategy forward, narrowing in on future company
growth initiatives, licensing, partnerships and category
development.
Joining Honest with more than 18 years of experience,
Gerstberger’s background boasts extensive digital strategy and
product development, including spearheading ground-breaking
initiatives at both Amazon and Ring. Throughout his career, he has
led teams in the development, launch and scaling of new
technologies and game-changing service offerings for consumers,
including the introduction of secure, contactless delivery through
Amazon Key.
Previously serving as the Head of Amazon Key, Gerstberger was
responsible for restructuring and scaling the service to 50M+
Amazon Prime customers, enabling secure, contactless deliveries
inside Prime customers’ homes. Prior to that, in his role as Vice
President and General Manager at Ring, Gerstberger led the
development, launch and management of the Ring’s home security
system, Ring Alarm, resulting in substantial revenue increases for
the company.
“I am honored to join The Honest Company leadership team,” said
Pete Gerstberger. “As a father of three, I have relied on Honest
products for my family for years, and I am excited to have the
opportunity to directly contribute to Honest’s mission by driving
innovation and growth across digital assets and channels.”
The addition of Gerstberger will continue to solidify The Honest
Company’s position as a next generation, innovative modern CPG
company with a mission to inspire everyone to love living
consciously.
About The Honest Company
The Honest Company (NASDAQ: HNST) is a mission-driven,
digitally-native brand focused on leading the clean lifestyle
movement, creating a community for conscious consumers and seeking
to disrupt multiple consumer product categories. Since its launch
in 2012, Honest has been dedicated to creating thoughtfully
formulated, safe and effective personal care, beauty, baby and
household products, which are available via honest.com, third-party
ecommerce partners and approximately 32,000 retail locations across
the United States, Canada and Europe. Based in Los Angeles, CA, the
Company’s mission, to inspire everyone to love living consciously,
is driven by its values of transparency, trust, sustainability and
a deep sense of purpose around what matters most to its consumers:
their health, their families and their homes. For more information
about the Honest Standard and the Company, please visit
www.honest.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20210915005978/en/
Media Contact: Jennifer Kroog Rosenberg
jrosenberg@thehonestcompany.com
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