NEW
YORK, March 21, 2024 /PRNewswire/ -- Integral Ad
Science (Nasdaq: IAS), a leading global media measurement and
optimization platform, today announced it has earned accreditation
by the Media Rating Council (MRC) for its integrated third-party
calculation and reporting of YouTube video viewability for desktop
and mobile (web and app) using Google's Ads Data Hub for
Measurement Partners (ADH-MP).
"Our latest accreditation from the MRC for third-party
calculation and reporting of YouTube viewability further solidifies
IAS's position as the global benchmark for trust and transparency
in digital media quality," said Kevin
Alvero, Chief Compliance Officer at IAS. "Advertisers can
continue to transact with IAS for high-quality reporting of digital
advertising campaigns."
The full scope of the accreditation covers IAS's third party
calculation and reporting of Google ADH-MP measurement data from
the Google Ads, Display & Video 360, and YouTube Reserve
services. Calculation and reporting is with respect to Google
YouTube Video Impressions, Viewable Video Impressions and
related Viewability metrics across Desktop, Mobile Web, and
Mobile In-App environments. Advertising formats are inclusive of
Google's YouTube skippable in-stream ads, non-skippable in-stream
ads, standard in-stream, YouTube in-stream select, and bumper
ads.
"We congratulate IAS for achieving accreditation for their
third-party calculation and reporting of YouTube video impression
delivery and viewability based on audited ADH data," said
George Ivie, CEO and Executive
Director, MRC. "IAS' expansion of their accreditation in this area
continues to show their commitment to transparency and to the MRC
process."
IAS is a leader in the media quality space and continues to meet
the rigorous requirements necessary to achieve MRC's accreditation.
This latest achievement further demonstrates IAS's commitment to
bringing even greater transparency and quality to all aspects of
the digital measurement landscape.
About Integral Ad Science
Integral Ad Science (IAS) is a leading global media measurement
and optimization platform that delivers the industry's most
actionable data to drive superior results for the world's largest
advertisers, publishers, and media platforms. IAS's software
provides comprehensive and enriched data that ensures ads are seen
by real people in safe and suitable environments, while improving
return on ad spend for advertisers and yield for publishers. Our
mission is to be the global benchmark for trust and transparency in
digital media quality. For more information, visit
integralads.com.
Contact: press@integralads.com
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SOURCE Integral Ad Science, Inc.