GARM-Aligned AI-Driven Solution Provides
Added Confidence Campaigns Run Against Brand Safe
& Suitable Content
NEW
YORK, April 16, 2024 /PRNewswire/ -- Integral Ad
Science (Nasdaq: IAS), a leading global media measurement and
optimization platform, today announced the expansion of its Brand
Safety and Suitability Measurement product to now include the
Global Alliance for Responsible Media (GARM) category of
misinformation across Facebook and Instagram Feed and Reels.
Facebook and Instagram already prohibit ads from running
alongside content that's been labeled as misinformation by its
third-party fact checkers or that violates its policies. However,
advertisers often want more control over the topics of posts and
content that their ads run alongside. IAS's tools already allow
advertisers to assess if their ads are running alongside
potentially unsuitable content as defined by the Global Alliance
for Responsible Media (GARM) framework. Now, advertisers will be
able to review when their ads run alongside content on the subject
of misinformation.
IAS's AI-driven Total Media Quality (TMQ) product includes Brand
Safety and Suitability Measurement technology that combines image,
audio, and text signals with comprehensive frame-by-frame video
analysis to classify content accurately in the feed, at scale. TMQ
provides further reassurance that advertisers' campaigns are
running adjacent to brand suitable content.
"We're excited to evolve our TMQ solution to include the GARM
category of misinformation which gives marketers more control over
their brands' reputations, especially ahead of this year's U.S.
elections," said Lisa Utzschneider,
CEO of IAS. "We are constantly innovating and building on our
partnerships with the world's largest platforms like Meta,
providing added confidence for our customers while ensuring they
are driving superior results through IAS's data and
technology."
Meta has a comprehensive policy and approach to misinformation —
removing misinformation where it is likely to directly contribute
to the risk of imminent physical harm and partnering with the
world's largest network of third-party fact-checkers to label and
reduce the distribution of other forms of misinformation. Ads won't
appear next to content that's been identified as misinformation, or
any content that violates Meta's policies. Instead, IAS measures if
ads have appeared next to content that discusses or has to do with
the GARM-aligned category of misinformation.
IAS classifies content according to the GARM Brand Safety and
Suitability Framework and provides reporting to advertisers for
them to tailor suitability settings on Meta. Content-level
reporting provided by IAS allows advertisers to get a full,
accurate picture of the subject matter and content their ads are
running adjacent to, and adjust their campaigns based on their own
desired risk profiles.
IAS is also launching new features and functionality for
advertisers across Facebook and Instagram Feed and Reels:
- Expanded content-level transparency: IAS Signal, the
company's unified reporting platform delivering data and insights
advertisers need to easily manage their digital campaigns, now
provides enhanced content-level reporting, aligned to the GARM
framework, for all eligible content running adjacent to an
advertisers' ad on Facebook and Instagram Feed and Reels.
- Simplified user experience: Advertisers can now access
easy-to-use visuals to understand how campaigns are performing
across the GARM framework, allowing advertisers to validate or
adjust their suitability controls as needed.
- Enhanced reporting features: IAS Signal now allows
advertisers to visually track brand safety and suitability
performance over time, providing a clear view of the effectiveness
of strategy adjustments. This capability ensures advertisers can
pinpoint the impact of their changes, optimizing brand alignment
and campaign results with precision.
In February, IAS announced the availability of its
AI-driven Total Media Quality (TMQ) Brand Safety and Suitability
Measurement across Facebook and Instagram Feed and Reels in
partnership with Meta to offer advertisers coverage for advanced,
industry-leading measurement.
About Integral Ad Science
Integral Ad Science (IAS) is a leading global media measurement
and optimization platform that delivers the industry's most
actionable data to drive superior results for the world's largest
advertisers, publishers, and media platforms. IAS's software
provides comprehensive and enriched data that ensures ads are seen
by real people in safe and suitable environments, while improving
return on ad spend for advertisers and yield for publishers. Our
mission is to be the global benchmark for trust and transparency in
digital media quality. For more information, visit
integralads.com.
Contact: press@integralads.com
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SOURCE Integral Ad Science, Inc.