InPhonic to Launch New Spanish Language MVNO Service Under the Viva Liberty(SM) Brand
04 March 2005 - 3:00AM
PR Newswire (US)
InPhonic to Launch New Spanish Language MVNO Service Under the Viva
Liberty(SM) Brand WASHINGTON, March 3 /PRNewswire-FirstCall/ --
InPhonic, Inc. (NASDAQ:INPC), a leading online seller of wireless
phones and service plans, today announced that it will launch Viva
Liberty(SM), a Spanish language version of its popular Liberty
Wireless MVNO pay-as-you-go wireless service, targeted exclusively
for Hispanics in the United States -- a growing community that
numbers more than 40 million today. The Company's CEO is also
holding a conference call today at 5:00 PM EST following the close
of trading on the NASDAQ Stock Market open to the general public to
discuss the new program. More information on how to access the
conference call is available below. Leveraging InPhonic's Internet
partner and affiliate sales network, the Viva Liberty wireless
service will be the first MVNO in the U.S. market to sell directly
to Spanish-speaking consumers exclusively online. As part of its
product offering, Viva Liberty customers will also be able to call
internationally through one touch dialing to Latin and South
American countries and beyond. InPhonic's partner and affiliate
network already includes some of the most recognized online brands
on the Internet today including Yahoo, AOL and MSN, all of which
have developed significant online marketing programs to deliver
content services and products to the Hispanic community. InPhonic
intends to tailor the Viva Liberty offering to meet the wireless
needs of online communities with growing Hispanic subscriber bases.
The Viva Liberty products and services will be available online
through http://www.vivaliberty.com/. "This new service is a
demonstration of InPhonic's vision for the MVNO market space," said
David A. Steinberg, InPhonic's Chairman and CEO. "We believe there
is great opportunity to deliver a product that is both culturally
and linguistically relevant for the U.S. Hispanic population. We
are excited to be amongst the first to address this under-served
consumer segment." InPhonic's strategic decision to offer a Spanish
language wireless service for the U.S. Hispanic market came as a
result of key consumer trends and market indicators, including: *
The sizeable market -- over 40 million Hispanics in the United
States, of which there are an estimated 15 million frequent online
users. According to MediaPost's Search Insider, "Polling Hispanic
Search Users," recent studies have shown that 2 million plus
Hispanics prefer to surf the Internet in Spanish and buy products
that capture the nuances of their language and culture; * The
recent empowerment of the under- or un-banked consumer market
through the widespread availability of stored value or prepaid
debit cards enabling increasingly more Spanish-speaking consumers
to complete transactions online; * InPhonic's expertise in the
online space for marketing and facilitating the sale of wireless
phones and service plans; and, * InPhonic's expertise and
experience in delivering end-to-end MVNO solutions, which includes,
online ordering, financial transaction, order fulfillment,
activation, online support, IVR support, and tier 1 support.
InPhonic chose the Viva Liberty brand both as a natural extension
of its current MVNO, Liberty Wireless, and for the stand-alone,
powerful message it delivers as a brand. Viva Liberty melds the
Spanish word "live" with liberty, uniquely evoking the freedom to
communicate without barriers. Viva Liberty will offer some of the
most competitive rate plans in the industry, including low-cost
starter plans. As a prepaid wireless service, all customers will be
approved regardless of credit history. Conference Call InPhonic's
management will be holding a conference call to discuss the launch
of the new Viva Liberty Spanish-speaking MVNO service on Thursday,
March 3, 2005 after the close of the day's trading on the NASDAQ
Stock Market. The Company will host a conference call, open to the
general public, at 5:00 PM Eastern Time to discuss the new Viva
Liberty program, and provide a Company update. The conference call
can be accessed by the following: * 800-819-9193 (Domestic) or
913-981-4911 (International); passcode 5460214. * The replay will
be available through March 11, 2005 by dialing 888-203-1112
(Domestic) or 719-457-0820 (International); passcode 5460214. About
Liberty Wireless Owned and operated by InPhonic, Inc.
(NASDAQ:INPC), Liberty Wireless ( http://www.libertywireless.com/ )
is one of America's leading MVNOs and provides pay-as-you-go
nationwide cell phone service, delivering affordable, flexible and
reliable all-digital network coverage. Liberty Wireless combines
the best features of a major national wireless service provider --
nationwide, digital coverage and low-cost talk time -- with the
flexibility, simplicity, and built-in cost controls of prepaid
service. About InPhonic Headquartered in Washington, D.C.,
InPhonic, Inc. (NASDAQ:INPC) is a leading online seller of wireless
services and products. InPhonic sells these services and devices,
and provides world-class customer service through websites that it
creates and manages for online businesses, national retailers,
member-based organizations and associations under their own brands.
InPhonic also operates Wirefly, a leading mobile phones and
wireless plans comparison site that was awarded "Best of the Web"
by Forbes magazine in 2004. Today, InPhonic owns and operates
Liberty Wireless, a leading MVNO and can deliver a full range of
mobility solutions to enterprise clients through its Mobile Virtual
Network Enablement (MVNE) platform. In 2004, InPhonic was selected
#1 company of the year on the Inc. 500 -- Inc. Magazine's list of
the fastest-growing privately held companies in the United States.
More recently, InPhonic was named T-Mobile's Internet Partner of
the Year for 2004. For more information on the company, its
products and services, visit the InPhonic Corporate Web site at
http://www.inphonic.com/ . "Safe Harbor" Statement -- Under the
Private Securities Litigation Reform Act of 1995, this press
release may contain forward-looking statements that involve risks
and uncertainties. Important factors, which could cause actual
operating results to differ materially from those in the
forward-looking statements, are detailed in filings with the
Securities and Exchange Commission made from time to time by the
Company. This press release and statements are current as of the
date of the individual announcements and the Company undertakes no
obligation to publicly release any revisions to any forward-looking
statement to reflect events or circumstances after the date thereof
or to reflect the occurrence of unanticipated events. DATASOURCE:
InPhonic, Inc. CONTACT: Tripp Donnelly, Vice President, Corporate
Communications of InPhonic, Inc., +1-202-333-0001, Web site:
http://www.inphonic.com/ http://www.vivaliberty.com/
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