BEIJING, April 19, 2019 /PRNewswire/ -- iQIYI, Inc.
(NASDAQ: IQ) ("iQIYI" or the "Company"), an innovative
market-leading online entertainment company in China, was ranked 76th place on the
Brand Finance's 2019 ranking of the
most valuable Chinese brands, an increase of 103 places in ranking
compared to last year, making the company the fastest-growing
Chinese brand of 2019. iQIYI was also named the world's
fastest-growing brand of 2019 by Brand Finance in its Global 500
2019 Report, which was released in January this year. Both
achievements mark iQIYI's growing influence from a global
perspective as a company. Notably,
the company achieved a whopping 326% year on year increase in brand
value for the Global 500 2019 Report. Brand Finance rankings and
evaluations feature other leading global brands including Amazon,
Apple, Google and Netflix.
Brand Finance is the world's leading independent branded
business valuation and strategy consultancy and it evaluates the
world's biggest brands to determine which are the strongest and
most valuable.
On iQIYI's brand value growth, Brand Finance notes, "With more
consumers than ever preferring on-demand streaming content, Chinese
tech giant iQIYI entered the Brand Finance Global 500 for the first
time with a brand value of US$4.3
billion, making it the world's fastest-growing brand this
year." This not only suggests an immense growth in demand for media
content from Chinese consumers, but also the company's success with its original
content strategy.
As China's leading online
entertainment platform, iQIYI is committed to its forward-looking
values and strives to deliver entertainment which is creative and
innovative in both content and format. For example, its original
costume drama Story of Yanxi Palace was the most googled TV
drama of 2018, becoming the first Chinese TV drama to achieve that
status. Furthermore, the company's original variety shows including
Idol Producer, The Rap of China and Hot Blood Dance Crew have
also played an instrumental role in helping iQIYI raise its global brand value
as the shows were highly acclaimed overseas through international
distributions.
"We are honored to be named by the prestigious Brand Finance as
the world's fastest-growing brand and fastest-growing Chinese
brand," said iQIYI Founder and CEO Dr. Gong Yu. "This represents
both our deep understanding of Chinese consumers as well as the
promising outlook of China's
entertainment industry – there is no better time for iQIYI to take
the lead in shaping China's
entertainment industry."
As China's economy becomes more
globalized, more and more Chinese brands
share a voice in the international market. Earning the
titles of World's fastest growing brand and fastest-growing Chinese
brand not only reflects the business potential behind the company,
but also highlights the growth of the Chinese entertainment
industry and the promising outlook of communicating Chinese culture
to a wider audience. Going forward, iQIYI will continue to focus on
the creation of original content to satisfy audiences and their
desire to experience Chinese culture in
entertainment.
About iQIYI, Inc.
iQIYI, Inc. is an innovative market-leading online entertainment
service in China. Its corporate
DNA combines creative talent with technology, fostering an
environment for continuous innovation and the production of
blockbuster content. iQIYI's platform features highly popular
original content, as well as a comprehensive library of other
professionally-produced content, partner-generated content and
user-generated content. The Company distinguishes itself in the
online entertainment industry by its leading technology platform
powered by advanced AI, big data analytics and other core
proprietary technologies. iQIYI attracts a massive user base with
tremendous user engagement, and has developed a diversified
monetization model including membership services, online
advertising services, content distribution, live broadcasting,
online games, IP licensing, online literature and e-commerce. For
more information on iQIYI, please visit http://ir.iqiyi.com.
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SOURCE iQIYI, Inc.