Nectar Chooses Interwoven for Website Improvement
06 October 2008 - 11:00PM
PR Newswire (US)
UK's Leading Consumer Loyalty Program Turns to Interwoven Optimost
to Increase Conversions SAN JOSE, Calif., Oct. 6
/PRNewswire-FirstCall/ -- Nectar, the UK's largest loyalty program,
has signed a contract with Interwoven, a global leader in content
management solutions. Nectar is using Interwoven Optimost to
optimize the efficiency of its Website, converting more browsers
into transactions. (Logo:
http://www.newscom.com/cgi-bin/prnh/20071205/INTWOVLOGO) As an
online shop as well as a loyalty program, Nectar's Website has many
objectives: visitors can register for the program, check their
statements, opt in to bonus point offers and also spend their
points on the Website through a full e-commerce platform. Further,
Nectar eStores, Nectar's online shopping portal, allows customers
to collect points on their purchases with over 200 leading online
retailers including Amazon.co.uk, ebay.co.uk, Dell and Play.com.
Interwoven Optimost is providing Nectar with a solution that allows
its marketers to create, deliver, target, and optimize Web content
to the site's various audiences. It is undertaking large-scale
multivariate testing, giving Nectar the ability to instantly
implement changes to the site and gauge visitor feedback without
affecting the site's functionality. The first week of testing has
already yielded higher conversion rates. Nectar believes that the
implementation will give its Web marketing team concrete results on
which to base decisions and also free up time to focus on ideas
rather than implementation. "We recently rebuilt the Nectar Website
and want to make it as effective and efficient as possible, but we
were not able to run the scale of testing that we wanted
ourselves," said Roger Sniezek, digital director at Nectar. "We
have successfully used Interwoven's content management solution for
several years and Interwoven's proven track record in Web
optimization made it an obvious choice. We intend to use Interwoven
Optimost initially on our Nectar eStores site, and this will be
extended over the coming months to other areas." "Nectar has one of
the most forward thinking digital strategies of any loyalty program
in the world," said Seth Rosenblatt, vice president of Web
Solutions product marketing at Interwoven. "We believe we are at
the forefront of Web optimization and are very much looking forward
to working with them to improve their conversion funnel." About
Nectar Nectar, the United Kingdom's leading coalition loyalty
program, is owned by Groupe Aeroplan Inc., a leading international
loyalty management corporation. 50 percent of UK households collect
Nectar points when shopping for groceries, booking a holiday,
paying household bills, buying petrol and even eating out.
Collectors also earn Nectar points every time they shop online via
Nectar eStores at over 220 leading online retailers. Since Nectar's
launch in 2002 over pounds sterling 1 billion of rewards have been
redeemed by its collectors. Rewards include money off shopping,
travel and general merchandise. For more information please visit:
http://www.nectar.com/ About Interwoven Interwoven (NASDAQ:IWOV) is
a global leader in content management solutions. Interwoven's
software and services enable organizations to maximize online
business performance and organize, find, and govern business
content. Interwoven solutions unlock the value of content by
delivering the right content to the right person in the right
context at the right time. Nearly 4,400 of the world's leading
companies, professional services firms, and governments have chosen
Interwoven, including adidas, Airbus, Avaya, BT, Cisco, Citi, Delta
Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, Hong
Kong Trade and Development Council, HSBC, LexisNexis, MasterCard,
Microsoft, Samsung, Shell, Qantas Airways, Tesco, Virgin Mobile,
and White & Case. A community of over 20,000 developers and
over 300 partners enrich and extend Interwoven's offerings. To
learn more about Interwoven, please visit
http://www.interwoven.com/.
http://www.newscom.com/cgi-bin/prnh/20071205/INTWOVLOGO
http://photoarchive.ap.org/ DATASOURCE: Interwoven CONTACT: Mark
Richardson of Interwoven, Inc., +1-408-953-7307, ; or Miriam
Blackwell of Waggener Edstrom Worldwide, +1-512-527-7029, , for
Interwoven Web site: http://www.interwoven.com/
http://www.nectar.com/
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