JetBlue Modernizes the Cruise Planning and Booking Experience with AI Technology
24 January 2018 - 1:00AM
Business Wire
-- In Partnership with CruisingStore, Travelers
Can Build Customized Itineraries with Dedicated Customer Service
and Competitive Prices --
JetBlue (NASDAQ:JBLU) today announced a new partnership with
Cruising Store that deploys the power of artificial intelligence to
help travelers customize their vacation experience and add flights
and other offerings, all in one place. Through JetBlue’s new cruise
booking and planning platform, customers are able to bypass the
often-confusing process of finding the right cruise and the
traditional model of contacting a travel agent to book.
“AI is changing how we travel and our goal is to be at the front
of the curve,” said Marty St George, executive vice president,
commercial and planning, JetBlue. “We’ve already incorporated
artificial intelligence into vacation planning and now our
partnership with CruisingStore means customers will quickly be able
to find the cruise that’s right for them and book their flights all
in one place.”
One of the hardest parts of the traditional process is finding
cruises to the destinations a traveler wants to see, on the dates
they want, and for the budget they have in mind. JetBlue has joined
with CruisingStore to introduce a new platform that helps travelers
make informed decisions when selecting a cruise. The ‘intelligence
engine’ technology takes JetBlue’s already robust cruise travel
site to a new level, identifying cruise vacations that meet a
customer’s budget, destination preferences, and other activities.
Over time, the platform will evolve to further evaluate what
matters most to travelers, providing even more customized
options.
Officially launching in January 2018 in tandem with the JetBlue
partnership, CruisingStore aims to innovate the cruise vertical
with a more advanced, customer-focused and supplier-friendly cruise
shopping experience. The results are unique cruise experiences at
competitive prices.
CruisingStore is led by co-founders and cruise industry veterans
whose combined leadership experience includes more than 30 years of
experience at some of the world’s leading travel companies –
including Dwain Wall, chief executive officer; John Henderson,
chief technology officer; Tom Grasse, chief marketing officer; and
Jill LaBarre, executive vice president of agency operations.
"We are incredibly excited to announce a partnership with
JetBlue, who has been an innovator in the travel space for many
years,” said Dwain Wall, chief executive officer of CruisingStore.
“We have worked hard to create a solution to the many long-standing
and intractable execution challenges facing the cruise and airline
industries and with CruisingStore.com, we are pleased to have that
solution now readily available.”
JetBlue provides customers booking cruise-centric vacation
packages with a simplified booking experience. JetBlue’s
partnership with CruisingStore is the latest in the airline’s
evolution to offer more personalized trip experiences. Combining
technology with JetBlue’s award-winning customer service, JetBlue
seeks to create a one-stop vacation shop and seamless travel
journey.
About JetBlue
JetBlue is New York's Hometown Airline®, and a leading
carrier in Boston, Fort Lauderdale-Hollywood, Los
Angeles (Long Beach), Orlando, and San Juan. JetBlue
carries more than 38 million customers a year to 101 cities in
the U.S., Caribbean, and Latin America with an
average of 1,000 daily flights. For more information, please
visit www.jetblue.com.
About CruisingStore.com
Officially making its debut in January 2018, CruisingStore.com
is on its way to transforming the cruise industry. The site is the
most technologically advanced and content-rich online forum for
cruise planning, shopping, collaborating, and booking. Soon to be
forging a revolutionary shared customer distribution model with
leading cruise line partners, CruisingStore.com aims to provide
real-time product support and deep data functionality to create the
ultimate personalized cruise customer experience. Headquartered in
Miami, Florida, the company is steered by cruise industry experts
and technology innovators.
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JetBlue Corporate CommunicationsTel: +1
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