Aurora Mobile Partners with Chinese Online Marketplace Weidian to Jointly Promote AI-powered Smart Marketing
08 April 2021 - 8:00PM
Aurora Mobile Limited (NASDAQ: JG) (“Aurora Mobile” or the
“Company”), a leading mobile developer service provider in China,
today announced that it has entered into a partnership agreement
with Beijing Koudai Fashion Technology Co., Ltd., also known as
Weidian, to jointly develop digital marketing, digital “new
retail”, and intelligent connected systems. Leveraging its leading
artificial intelligence (AI) technologies and strong analytical
capabilities, Aurora Mobile will help Weidian facilitate an
integrated and end-to-end ecosystem that serves merchants,
developers, brands and consumers.
Established in May 2011 and after a decade-long
period of development, Weidian has transformed from a software
platform, where merchants can easily set up their online business
using their mobile phones, to an integrated online marketplace with
various service offerings for merchants. Weidian is dedicated to
helping entrepreneurs achieve success with its powerful e-commerce
ecosystem which consists of various APPs including Weidian
Community, Weidian Shop Manager Edition, Weidian Mall Edition,
Weidian Distribution and Weidian Park, offering digital marketing
and software services for merchants. At present, there are nearly
90 million merchants on Weidian’s platform offering more than 3
billion goods and services, and has an annual gross merchandise
volume of over RMB100 billion.
With today’s consumer appetite for AI-powered
smart shopping experiences growing rapidly, the technology
strengths of related service providers have become one of the most
important challenges for competitiveness in the e-commerce space.
Through the partnership with Weidian, Aurora Mobile will use its AI
and machine learning technology-based digital marketing
capabilities, to help Weidian service its merchants more
effectively by improving operational efficiency across the entire
customer journey from marketing to after-sales services. Both
companies have shown full confidence in the success of the
collaboration and will jointly explore more opportunities in the
smart marketing sector.
Aurora Mobile is a leading mobile developer
service provider in China and was listed on Nasdaq in July 2018.
Recently, Aurora Mobile signed milestone agreements with a number
of leading platforms in the finance, insurance, weather, internet
tools, gaming, fresh food e-commerce, online education, telecom,
new energy vehicle, community buying-group and local on-demand
delivery sectors, including Ping An Bank, Data Center of China
Life, Moji Weather, WiFi Master, Lilith Games, Missfresh, 17zuoye,
Beijing Unicom, Dongfeng Motor, Nice Tuan, Dada Now and other
well-known companies, to drive user growth, improve user experience
and increase traffic value.
About Aurora Mobile Limited
Founded in 2011, Aurora Mobile is a leading
mobile developer service provider in China. Aurora Mobile is
committed to providing efficient and stable push notification,
one-click verification, and APP traffic monetization services to
help developers improve operational efficiency, grow and monetize.
Meanwhile, Aurora Mobile's vertical applications have expanded to
market intelligence, financial risk management, and location-based
intelligence, empowering various industries to improve productivity
and optimize decision-making.
Safe Harbor Statement
This announcement contains forward-looking
statements. These statements are made under the “safe harbor”
provisions of the U.S. Private Securities Litigation Reform Act of
1995. These forward-looking statements can be identified by
terminology such as “will,” “expects,” “anticipates,” “future,”
“intends,” “plans,” “believes,” “estimates,” “confident” and
similar statements. Among other things, the Business Outlook and
quotations from management in this announcement, as well as Aurora
Mobile’s strategic and operational plans, contain forward-looking
statements. Aurora Mobile may also make written or oral
forward-looking statements in its periodic reports to the U.S.
Securities and Exchange Commission, in its annual report to
shareholders, in press releases and other written materials and in
oral statements made by its officers, directors or employees to
third parties. Statements that are not historical facts, including
but not limited to statements about Aurora Mobile’s beliefs and
expectations, are forward-looking statements. Forward-looking
statements involve inherent risks and uncertainties. A number of
factors could cause actual results to differ materially from those
contained in any forward-looking statement, including but not
limited to the following: Aurora Mobile’s strategies; Aurora
Mobile’s future business development, financial condition and
results of operations; Aurora Mobile’s ability to attract and
retain customers; its ability to develop and effectively market
data solutions, and penetrate the existing market for developer
services; its ability to transition to the new advertising-driven
SaaS-model; its ability maintain or enhance its brand; the
competition with current or future competitors; its ability to
continue to gain access to mobile data in the future; the laws and
regulations relating to data privacy and protection; general
economic and business conditions globally and in China and
assumptions underlying or related to any of the foregoing. Further
information regarding these and other risks is included in the
Company’s filings with the Securities and Exchange Commission. All
information provided in this press release and in the attachments
is as of the date of the press release, and Aurora Mobile
undertakes no duty to update such information, except as required
under applicable law.
For general inquiry, please
contact:
Aurora Mobile LimitedE-mail:
ir@jiguang.cn
ChristensenIn ChinaMr. Eric
YuanPhone: +86-10-5900-1548E-mail: eyuan@christensenir.com
In USMs. Linda BergkampPhone:
+1-480-614-3004Email: lbergkamp@christensenir.com
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