In the program's 18th year, Canadian
communities can rally for the opportunity to host an
NHL® pre-season game and receive
$250,000 in arena
upgrades
TORONTO, Jan. 15, 2024 /CNW/ - Kraft Heinz, in partnership
with the National Hockey League (NHL®) and the National
Hockey League Players' Association (NHLPA), has announced that
nominations are now open for Kraft Hockeyville 2024.
Nominations will close February 18 at
11:59 p.m. ET.
Over the past 18 years, Kraft Hockeyville has awarded
over $4.8 million to 97 communities
to address the growing costs associated with maintaining or
upgrading aging sports and recreation infrastructure in
Canada. To help further fuel the
program's excitement and continue championing local towns and
cities, Kraft Hockeyville is partnering with Stanley
Cup® Champion, Olympic Gold Medalist and former
NHL® player and Boston
Bruins® Captain, Patrice
Bergeron, as the official Kraft Hockeyville 2024
program ambassador.
"Like many Canadian hockey fans, my passion and connection to
the game started at my local arena," said Patrice Bergeron. "Even after all these years,
it's those memories I cherish most. I still remember my skates
cutting through the fresh ice at the rink in Sillery, while our hometown crowd cheered us
on. I'm thrilled to be this year's Kraft Hockeyville 2024
ambassador to help further ignite the passion of the sport, and
proudly advocate and support the next generation of hockey players
across the nation."
During the program's nomination period, Canadian hockey towns
and cities can share their unique stories, highlighting their
connection to the game and their local arenas. These stories have
helped form the legacy of Kraft Hockeyville, which was
exemplified most recently by last year's winner: West Lorne, ON. As the number of minor hockey
registrants grew to record levels, their community was running out
of space to provide an accessible space for players. Following
their win, West Lorne has already
started fulfilling their commitments that include significant
upgrades to their infrastructure with new accessible doors and
dressing rooms.
"Hockey is the beating heart of many communities across
Canada," said Simon Laroche, President, Kraft Heinz Canada.
"I'm looking forward to hearing from communities and, through their
stories, seeing what this game means to them. At its core, that is
what Kraft Hockeyville is all about – celebrating the game
and those communities across the country. At Kraft Heinz, we're
proud of the significant role we continue to play in helping
support the growth and future of Canada's game."
The Kraft Hockeyville 2024 grand prize winner will have
an opportunity to host an NHL® pre-season game and
receive $250,000 to be used towards
arena upgrades, as well as the coveted title of Kraft
Hockeyville 2024. This year's winner, and each of the three
runner-up com munities, will also receive $10,000 in brand new hockey equipment to help
more children play the game, courtesy of the NHLPA Goals &
Dreams fund.
Visit KraftHockeyville.ca for complete contest rules and program
details.
About the Kraft Heinz
Company
We are driving transformation at The Kraft Heinz Company
(Nasdaq: KHC), inspired by our Purpose, Let's Make Life Delicious.
Consumers are at the center of everything we do. With 2022 net
sales of approximately $26 billion,
we are committed to growing our iconic and emerging food and
beverage brands on a global scale. We leverage our scale and
agility to unleash the full power of Kraft Heinz across a portfolio
of six consumer-driven product platforms. As global citizens, we're
dedicated to making a sustainable, ethical impact while helping
feed the world in healthy, responsible ways. Learn more about our
journey by visiting www.kraftheinzcompany.com or following us
on LinkedIn.
NHL and the NHL Shield are registered trademarks of the National
Hockey League. NHL and NHL team marks are the property of the NHL
and its teams. © NHL 2023. All Rights Reserved.
NHLPA and the NHLPA logo are registered trademarks of the
National Hockey League Players' Association. © NHLPA. All
Rights Reserved.
For more information, or to speak with a representative from
Kraft Hockeyville, please contact: Adam
McPhail, Proof Strategies Inc., amcphail@getproof.com,
705-987-5642; Shanice Atkins-Broome,
Kraft Heinz, shanice.atkins-broome@kraftheinz.com
SOURCE Kraft Heinz Canada