Philadelphia Cream Cheese Debuts its First-Ever No-Hole Bagel in Partnership with North America’s Most Beloved Bagel Shops
31 January 2024 - 12:01AM
Business Wire
The cream cheese category leader takes a stance
on longtime bagel debate with an innovative solution for bagel
lovers: Philadelphia Bagel Wholes
While bagels and cream cheese are a seemingly perfect duo, the
age-old question has haunted cream cheese lovers for far too long –
why do bagels have holes when that space could be schmeared? As the
undisputed cream cheese category leader, Philadelphia® is uniting
North America’s most beloved bagel shops to put an end to holed
bagels, once and for all. Introducing: Philadelphia Bagel
Wholes – a limited-edition, no-hole bagel that gives fans more
of what they love – bagel and schmear.
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Philadelphia cream cheese rallies North
America’s most beloved bagel shops to take a schmear stand with the
first-ever Philadelphia Bagel Whole – a limited-edition, no-hole
bagel that gives fans more bagel and schmear. (Graphic: Business
Wire)
With support from Utopia Bagels in New York, Steingold’s of
Chicago, Starship Bagel Dallas, Rubinstein Bagels in Seattle and
St-Viateur Bagel in Montreal, Philadelphia Bagel Wholes feature
each shop’s signature bagel without the hole, providing a
first-of-its-kind solution that offers more space to enjoy its only
cream cheese spread of choice: Philadelphia.
“We’ve heard our fans question why bagels have holes and the
limitations it poses for their favorite cream cheese, and we
couldn’t agree more,” said Keenan White, Senior Brand Manager,
Philadelphia at the Kraft Heinz Company. “That’s why we’re joining
forces with fan-favorite shops across North America to create a
more-schmear movement, maximizing the space to enjoy Philly’s
signature, creamy taste with every bite.”
With fresh bagels dropping daily, Philadelphia Bagel Wholes are
available for purchase for a limited time in-store at all five
bagel shops. Fans who can’t make it in-store can purchase the bagel
for U.S. nationwide shipping via Goldbelly.com from Utopia Bagels,
along with CAN nationwide shipping via Stviateurbagel.com, while
supplies last.
“We’ve heard first-hand from our loyal customers about their
frustrations around bagels with holes, so it was only right for us
to rally with Philly, the only cream cheese that makes the cut to
be on our bagels, in this creative movement,” said Oren Salomon,
Owner, Starship Bagel in Dallas. “Now you can bite confidently into
your bagel knowing that your bite will capture both bagel and
schmear and lose none to the floor or less fortunate
schmutz-dropping targets.”
For more details on the Philadelphia Bagel Wholes and how and
where to get a taste, visit Phillybagelwholes.com and follow along
on Philadelphia's Instagram accounts at @phillycreamchs and
@philly_canada.
About The Kraft Heinz Company
We are driving transformation at The Kraft Heinz Company
(Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious.
Consumers are at the center of everything we do. With 2022 net
sales of approximately $26 billion, we are committed to growing our
iconic and emerging food and beverage brands on a global scale. We
leverage our scale and agility to unleash the full power of Kraft
Heinz across a portfolio of six consumer-driven product platforms.
As global citizens, we’re dedicated to making a sustainable,
ethical impact while helping feed the world in healthy, responsible
ways. Learn more about our journey by visiting
www.kraftheinzcompany.com or following us on LinkedIn.
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Zeno Group Nicolette Stern nicolette.stern@zenogroup.com
Kraft Heinz Shanice Atkins-Broome
shanice.atkins-broome@kraftheinz.com
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