Marchex Launches More Than 100,000 Local Web Sites, Providing More Than One Billion Pages of Local Content, Features and Functio
27 June 2007 - 7:00PM
Business Wire
In the largest-scale Web site launch of its kind, Marchex, Inc.
(NASDAQ:MCHX)(NASDAQ:MCHXP) today announced that it has launched
more than 100,000 of its local and vertical Web sites, publishing
more than one billion Web pages of content, features and
functionality for consumers looking for local services and
information online, along with highly targeted local advertising
inventory. The newly launched sites now feature more than 15
million business listings across all major yellow pages categories,
a deep refinement system, user-generated�reviews and ratings, and
third-party expert reviews�aggregated by�Marchex�s Open List local
content publishing engine. The sites in today�s launch include tens
of thousands of vertical, local and local-vertical Web sites, such
as www.cuisine.com, www.locksmiths.com, and www.remodeling.com;
www.bayareahotels.com, www.newyorkdoctors.com, and
www.denverautorepair.com; and Marchex�s ZIP Code Web sites, which
cover 96% of all ZIP Code areas nationwide, such as www.90210.com.
A more comprehensive listing of additional Web site examples is
listed at the end of this press release. �With today�s launch of
more than 100,000 locally focused, content-rich Web sites, Marchex
has taken a meaningful step forward in executing on our vision of
owning and operating one of the Internet�s largest and most robust
local networks. In addition, this launch significantly expands
Marchex�s ability to offer unique and compelling targeted local
inventory to our tens of thousands of advertisers,� said Russell C.
Horowitz, Marchex Chairman and CEO. �We believe that as we continue
to extend Open List�s content and functionality across our Web
sites, they will increasingly become rich sources of useful, local
content, benefiting consumers and, over time, will drive an
increased amount of traffic for our network.� �Marchex now
effectively has one of the Internet's largest local networks,� said
Greg Sterling, principal of Sterling Market Intelligence. �Using
its Open List technology and tools, the company has transformed
basic landing pages with advertising into thousands of functional
and content-rich sites.� The features and functionality of the Web
sites include: Comprehensive, nationwide coverage. Information
about more than 15 million business, product and service listings
across more than 20,000 categories. Deep refinement. Consumers can
easily drill down on their local searches based on a wide range of
criteria. For example, a user of www.bayareahotels.com can make
lodging decisions on the site based on neighborhood, ambiance,
ratings, and numerous other refinement criteria. Aggregated
reviews. The Marchex local Web sites offer millions of relevant
reviews, organized from user-generated feedback on the Web sites
themselves and dozens of trusted sources on the Web. User ratings
and review capabilities. In addition to enabling traditional
user-generated reviews about millions of local businesses, the
Marchex sites feature a new one-click rating system called �I Like
It� that makes it easy for consumers to rate businesses, products
and services, quickly determine how others have rated them, and
sort businesses based on rating. Open View. In selected categories
such as hotels and restaurants, Marchex�s sites make it easy for
consumers to get concise summaries of all relevant reviews and
rankings via Marchex�s Open View technology. A dynamically
generated summary about local businesses, Open View is an
easy-to-read paragraph that includes at-a-glance information on
ratings, features, locations, and more. Intuitive site navigation.
New site designs make it easy for users to quickly discover the
information they need to make better decisions about local
businesses and services. Regular data and content updates. Marchex
will regularly update the data and content on all of its sites, in
parallel with continuous and ongoing site development and
improvement. Since Marchex acquired Open List in May 2006, the
categories covered by its content publishing engine have been
expanded from the initial three categories of hotels, restaurants
and attractions to feature enhanced and detailed information on
more than 15 million businesses in more than 20,000 categories. The
additional categories include such areas as auto (e.g., auto
rental, auto repair), employment services, professional services
(e.g., contractors, doctors, insurance, lawyers), and personal
services (e.g., baby sitters, beauty salons, spas). In the coming
months, Marchex plans to deepen and expand the Open List content
integrations across more of its vertical and local Web sites.
Additionally, Marchex plans to launch an expanded version of Open
List (www.openlist.com) by September 30, 2007, as a standalone
consumer destination that will contain a superset of the local
information and functionality found on the Web sites. In aggregate,
Marchex�s Web sites attracted approximately 31 million unique
visitors for the month of March 2007. Unique visitor statistics are
based on internal traffic logs, which calculate unique IP (Internet
protocol) addresses on an unduplicated basis during a given month.
Advertisers can sign up to advertise on a pay-per-click basis
across all of Marchex�s 200,000 sites, including the Web sites
launched today, at www.marchex.com/network. Web Site Samples:
Samples of the more than 100,000 local Web sites launched today
include: Vertical www.cuisine.com www.delis.com
www.exterminator.com www.locksmiths.com www.podiatrist.com
www.remodeling.com www.videocameras.com www.yardcleaning.com
www.museumguide.com www.plumbersonline.com Local/Vertical
Combinations www.aspenresort.com www.austinjewelers.com
www.bayareahotels.com www.bostonmortgage.com
www.bostonveterinarian.com www.chicagodoctors.com
www.chicagoluxuryhotels.com www.dallasdoctors.com
www.denverautorepair.com www.lasvegaslandscapers.com
www.newyorkbeautysalons.com www.newyorkdining.com
www.newyorkdoctors.com www.sanfranciscochiropractors.com
www.sanfranciscoveterinarians.com www.seattleinsurance.com
www.seattlepestcontrol.com www.seattlestorageunit.com
www.seattleveterinarian.com www.sonomarestaurants.com ZIP Code
www.21202.com (Baltimore) www.90210.com (Beverly Hills)
www.60614.com (Chicago) www.10003.com (New York) www.10013.com (New
York) www.94102.com (San Francisco) www.94123.com (San Francisco)
www.98109.com (Seattle) About Marchex, Inc. Marchex
(www.marchex.com) is a technology driven search and media company
focused on vertical and local online traffic. Specifically, the
company is focused on search marketing, local search, and direct
navigation. Marchex�s platform of integrated performance-based
advertising and search marketing services enables merchants to
efficiently market and sell their products and services across
multiple online distribution channels, including search engines,
product shopping engines, directories and selected Web sites. Safe
Harbor Statement This press release contains forward-looking
statements that involve substantial risks and uncertainties. All
statements, other than statements of historical facts, included in
this press release regarding our strategy, future operations,
future financial position, future revenues, certain statements and
expectations regarding the asset acquisition, projected costs,
prospects, plans and objectives of management are forward-looking
statements. We may not actually achieve the plans, intentions or
expectations disclosed in our forward-looking statements and you
should not place undue reliance on our forward-looking statements.
Actual results or events could differ materially from the plans,
intentions and expectations disclosed in the forward-looking
statements we make. There are a number of important factors that
could cause Marchex�s actual results to differ materially from
those indicated by such forward-looking statements which are
described in the �Risk Factors� section of our most recent periodic
report and registration statement filed with the SEC. We disclaim
any intention or obligation to update any forward-looking
statements.
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