ZEELAND, Mich., April 7, 2021 /PRNewswire/ -- Herman Miller
(NASDAQ:MLHR) has announced that popular streamer Tim Betar (known as "Timthetatman"
professionally) will be the brand's very first global Brand
Ambassador. As an ambassador, Timthetatman will actively share his
experiences using Herman Miller products and serve as yet another
critical touchpoint between the prominent furniture company and the
gaming community.
"This is a massive milestone for our team," says Jon Campbell, Director of Gaming at Herman
Miller. "Since launching our first batch of gaming products in
July, we have been incredibly humbled by the number of people who
have chosen Herman Miller for their setups. We are thrilled to
celebrate a partnership with one of the most influential and
respected people in the gaming community, especially one that has
been such a pioneer in this space."
"I'm extremely excited about this partnership because it shows
that a big company like Herman Miller cares about what us gamers
have to say," says Betar. "After streaming and sitting for long
periods of time, I realized the importance of quality products and
investing in them for your health. Once I switched to Herman Miller
for gaming, I could immediately feel the difference!"
Timthetatman has been streaming since 2012, gaining
millions of followers drawn to his inspiring skills, upbeat
personality, and entertaining banter. Streaming popular games
including World of Warcraft, Counter-Strike, Overwatch, and
Fortnite, his skills and interest in a wide variety of games
appeals to thousands of viewers every day. "Tim is one of the most
entertaining content creators in the industry today," says
Campbell. "I have always been inspired by Tim's decision to sit in
Herman Miller chairs for almost his entire streaming career. This
relationship is truly authentic, and we're excited to celebrate
Tim's commitment to Herman Miller."
While Timthetatman will be a crucial part of the brand's efforts
to continue to get to know the gaming community, the opportunities
go well beyond introductions and endorsements. "We will be
supporting Tim and his community through original content and
exclusive product information, in addition to gathering feedback
directly from Tim and his community for product design," says
Campbell. "To truly deliver products to the gaming community that
we feel proud of, we strongly believe we need players to be deeply
involved. Opportunities like this allow their voices to be heard
and give them a chance to influence the products they want and
need."
"Gamers know what other gamers like. By including gamers like us
and asking for feedback, you're going to get genuine feedback,"
says Betar. "The Embody chair is one of the best chairs there is.
Watching Herman Miller take it and design it for gamers showed me
that they really care and want to give gamers the best. I'm
thrilled a company like that wanted to partner with me."
And while Tim is the first official global brand ambassador for
Herman Miller's gaming division, he's far from the first streamer
the team has worked with. "From the very beginning of this project,
we've been partnering with teams and players to discover what they
needed and wanted in a gaming chair," said Campbell. "Players have
been using our chairs for years and we knew it was time to give
them the attention they deserved--but we couldn't do that without
actually involving them in every step of the process." That process
included visiting Gaming Houses, interviewing players, conducting
research with active players, and inviting players to be part of
various launches.
The first product in Herman Miller's gaming portfolio, the
Herman Miller X Logitech G Embody Gaming Chair, launched globally
this past July. Top Esports organizations including TSM, San
Francisco Shock, Philadelphia Fusion, and Complexity, plus top
players and content creators, are already actively using the
chair.
"We gained critical insight and knowledge for our current gaming
chairs from studying how players sit and play and talking with them
about their experiences and concerns," said Campbell. "I can't wait
to see what new findings are waiting to be tapped into through this
partnership. We promised when we announced we were moving into the
gaming space that this wasn't a one-time thing—we are here to stay.
And staying means inviting more voices to the table, engaging in
more conversations, and at the end of the day, delivering more
quality products players can trust."
About Herman Miller
Herman Miller is a globally
recognized leader in design. Since its inception in 1905, the
company's innovative, problem-solving designs and furnishings have
inspired the best in people wherever they live, work, learn, heal,
and play. In 2018, Herman Miller created Herman Miller Group, a
purposefully selected, complementary family of brands that includes
Colebrook Bosson Saunders, Design Within Reach, Geiger, HAY, Maars
Living Walls, Maharam, naughtone, and Nemschoff. Guided by a shared
purpose—design for the good of humankind—Herman Miller Group shapes
places that matter for customers while contributing to a more
equitable and sustainable future for all. For more information
visit www.hermanmiller.com/about-us.
About TIM THE TATMAN (Tim
Betar)
Tim "Tim The Tatman" Betar is one of the most
influential Twitch personalities with over 6.1M followers and 229M total stream views. Known for
playing Call of Duty: Warzone, Valorant,
Overwatch, World of
Warcraft and Fortnite, Tim's variety channel
reaches an average of 36K viewers per
stream and often reaches over 100K
concurrent viewers. His boisterous personality and positive
attitude have amassed one of the largest interactive communities on
the platform. His loyal following recently launched him to #1
trending on Twitter after he finally won Fall Guys, a
game he famously struggled to beat. Capturing the hype around the
victory, ESPN released a 30 for 30 dedicated to the story
of Tim's win. Shortly following, Tim competed in a gaming
tournament on Twitch called Battle of the Best, which
was the platform's most successful branded tournament stream ever.
Tim headlined the event and drove 9M
views, 90M minutes watched and a peak
of 215K concurrent
viewers. Beyond Twitch, Tim is a content creator with
over 2.7M subscribers and
421M total views on his YouTube
channel. Without a doubt, he is a leading voice in gaming.
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SOURCE Herman Miller, Inc.